Our experience includes over 270 successfully launched advertising companies. Below are our projects for which we provided comprehensive advertising services or exclusively Google product advertising.
Let's briefly look at what Google Product Advertising is.
First of all, product ads are a type of Google ad that appears when a search is made for a specific product. This type of ad contains the following in its ad:
product name
price (discounted price is also possible)
photo
delivery information
the name of the store that sells the product, etc.
This type of advertising is considered a must-have for online stores, as it allows you to get acquainted with the product before visiting the site. Thus, only an interested user who is satisfied with the store's conditions will go to the site and there is a high probability that after the first visit to the site he will purchase the product from you.
As practice shows, the conversion rate from product advertising is much higher than from search advertising (learn more about search advertising), respectively, and the income for the business (if it is about selling goods) will be better from investments made in product advertising. Depending on advertising strategies, there is often a need to combine several types of advertising, not only on Google, but also on social networks.
What does Google Shopping advertising look like?
Let's look at what product advertising looks like in different places where it is displayed.
Product advertising during search
Advertising products on YouTube
Advertising in the shopping section
Products in the image section
You can learn more about product advertising on our blog.
5 reasons why we are chosen as contractors
The main reasons why you should start cooperating with us on Google Shopping
Google Partner
First of all, we are a certified Google partner. Thanks to this, we provide all new clients with coupons to launch product advertising from 1,500 UAH to 10,000 UAH
Experience
The average experience of one member of the marketing team is 4.7 years. Over the 8 years of work, we have launched more than 270 effective advertising campaigns in various niches.
Transparency
Our cooperation is secured by a clear contract. Before signing it, we approve all the points of our cooperation.
Individual approach
Each project is unique, even when two businesses work in the same niche, you can't apply the same strategies to both. Therefore, before launching advertising, we also conduct an analysis of the site and business. And then we proceed directly to the setup, and later to the optimization of the LCD.
Tools for work
When working with product advertising, our team uses various tools designed to make working on your project more efficient and convenient.
Would you like to talk about your project and the business goals you set for online marketing?
Why product advertising is a must-have for online stores
The benefits of product advertising and why online stores should use it
1
Fast sales
Typically, for any type of business that sells goods online, you don't have to wait months to get your first customer. Customers start buying from the first days of launching an advertising campaign.
2
Saving money
Google Shopping advertising is cheaper than contextual advertising and brings more profit. This is explained by the fact that the cost per click is lower than other types of effective advertising.
3
Purchases from the first visit
There is a high chance that a potential customer will buy a product upon first visiting the site, as they will immediately see a photo of the product, price, availability, delivery information, etc.
4
Better clickability
Due to the fact that product advertising is displayed with photos and other useful information about the product, it attracts much more attention than regular text ads in search advertising.
5
Convenient statistics
This advantage applies to other types of advertising as well. Thanks to analytics in convenient dashboards, you can easily monitor costs and effectiveness.
6
Time saving
To work with product advertising, you don't need to collect keyword phrases and perform keyword clustering. This can save you from 5 working days to launch a PR.
7
Visitors needed
Product advertisements are only seen by users who are interested in a specific product.
8
Advertising the desired products
It is possible to advertise only the desired products or individual product groups. This is especially useful for large online stores or marketplaces.
9
Payment for visitors
Product advertising works on a cost per click basis. This means that advertising investments will be debited from your account only when the user visits the site, and there will be no need to pay for ad impressions.
Are you ready to try product advertising in action? Then leave a request and we will help bring new customers to your business.
Facts about product advertising
6 interesting facts that will help you make a decision or adjust your product advertising.
%/year
Online grocery stores are displacing offline outlets. According to forecasts, by 2025 they will displace them by up to 20% and increase revenue by $100 billion
%
users are willing to pay 30% more for a product if they are offered free shipping. Does your business offer free shipping?
%
users believe that it is more profitable to purchase goods online rather than at offline points of sale, and every year more and more users are inclined to do so
%
of searches are for products without a brand name
billion dollars
people's annual investment in product advertising
%
of the world's population buys goods online
Stages of setting up product advertising
When setting up product advertising, our specialists also perform a number of other tasks. You can familiarize yourself with them from the table below.
№
Stage name
Terms
Preparatory work before launching the RC
10 days
We get to know the business and analyze the site and the niche in general
We check the site for possible bugs
We are familiarizing ourselves with the pages of the site to which advertising will be directed.
We identify opportunities for making adjustments to mini and macro conversions
We prepare recommendations and write specifications to programmers for possible improvements/fixes to the site.
We write a Technical Task for all our specialists involved in the project
Communication between systems
8 days
We perform the necessary settings and synchronization between Merchant Center and Google ADS. We write a Technical Task for unloading products for programmers and configure Merchant Center.
We also configure and synchronize data between Google Analytics and Google ADS.
If you cannot provide us with access to the site code, we will configure conversions via Tag Manager. In this case, we will link and configure it with Google Analytics accordingly.
If there are local points of sale, we set up branches in GMB and link them to Google ADS
Product advertising settings
5-7 days
We make general settings in Google ADS to launch product advertising
We classify products into the necessary categories
We also cluster products into price thresholds in each category.
We create groups of negative keywords and connect them to the necessary keywords.
We work with audiences
We approve the structure, media plan and strategy before launching the Advertising Campaign
We are launching product advertising.
Support & optimization (monthly work)
1 month
We conduct general monthly analyses on the Advertising Campaign
We analyze products by group categories
We create and launch new Advertising Campaign for A/B testing
We work with errors in advertising and resolve them
We adjust prices between product categories and/or product groups
We add new unnecessary words to the list of negative words for which the LCD was displayed.
We adjust the AC at the location, device, etc. level
We create advertising banners if they are needed for remarketing.
We carry out remarketing work (creation of companies, work with the audience, selection and minusing of platforms, etc.)
We test different targeting variations
We optimize cost per click, cost per conversion, cost per customer to improve the performance of the AC
We generate a monthly work report
Collaboration between us
5 simple steps to start cooperation in product advertising
01 First contact
During the introduction, you will briefly talk about the business and the goals you set for our cooperation.
After getting to know each other, we will send you a brief to fill out. It will contain important questions for working with advertising and improving your business. If you wish, you can immediately proceed to filling out the brief and send it. This will allow you to combine the two stages and save time on getting to know each other.
03 Analysis
Next, we proceed to familiarizing ourselves with the brief. We analyze the tasks set. In addition, we perform a superficial analysis of the market and competitors to prepare the optimal commercial offer.
04 Commercial offer
At this stage, we directly draw up a proposal for cooperation between us. It will definitely contain recommendations for improving your business, prices for our services and other useful information. When the CP is ready, we have a meeting and discuss the details of it.
05 Reflections
We understand that making a decision during a presentation of a commercial offer can be emotional. Therefore, we recommend that all clients "sleep on all the information" and make their decision the next day, or in a few days.
06 Signing the contract
If our cooperation proposals are suitable, we form a contract, send it to you for approval. If desired, we adjust it and proceed to the signing stage. If you are interested, you can view examples of contracts that we have on our website
Our tools
When setting up product advertising or another advertising channel, our specialists use certain tools and services.
we collect keywords, statistics and grouping
we follow product trends on the market and make timely adjustments to advertising
we analyze the emergence of possible new keywords to expand the Semantic Core
we identify problem areas of the site for its further improvement
we create dynamic dashboards from various marketing channels
we conduct split testing of UTP, ads, advertising banners, etc.
If you do not have access to the site code, then we set up goals through this platform.
we monitor the effectiveness of marketing campaigns and the quality of traffic from various channels
A few numbers about us
The figures were compiled based on averages of the projects we are currently running and based on data from the agency and our team.
thousand dollars
Monthly investment of our clients in advertising. The largest investment channels include the following:
Average cost to attract a client to your business (it all depends on the business niche and the cost of the product. Therefore, depending on what projects we are conducting, these figures change)
%
Average Return on Marketing Investment (ROMI) of clients currently working with us
years
Average work experience of our specialists in the field of Internet marketing
projects
The average monthly number of marketing projects we conduct for our clients.
years
We work in the market in the field of development and online marketing
Do you want to start a mutually beneficial cooperation? Leave a request for a call back with you
Clients about us 7
What our clients say about our marketing services cooperation
Clients we work with to set up product advertising
Clients we work with today or have recently ended cooperation.
We will check your contractor for free
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Advertising we do not work with
This category usually includes products that are prohibited or restricted for display in advertising.
Dangerous goods
This type of goods includes those that can cause harm to health or certain injuries to a person. Such goods include:
Weapons
Drugs
Explosives
Pyrotechnics
And other dangerous goods
Adult products
When setting up such advertising, there are certain restrictions. For example, it is prohibited:
Displaying advertising to minors
Advertising sexual services in exchange for monetary compensation
Advertising forced sexual acts.
And other violations of the laws of the country in which the advertising will be displayed.
If you agree with all the rules and are ready not to violate them, then we can take up promotion
Medicines
Such advertising is also limited by certain rules. It is not allowed to advertise:
Drugs related to pregnancy and reproductive functions
Drugs to increase sexual potency
Drugs that are available only on prescription.
And other drugs that are prohibited for advertising within a certain country
Viruses
We do not advertise virus software that may harm users or their electronic devices to some extent.
Misleading
We do not advertise products that present false information to deceive users and steal their money.
Gambling
We do not cooperate with businesses that want to promote gambling on the Internet. Such businesses primarily include online casinos, online lotteries, etc.
Counterfeit goods
We do not promote products that are counterfeit. For example, if you sell Nike shoes (or another well-known brand) and the product is not an original, but a replica. In this case, we will not be able to advertise the product, since we will need to provide a certificate of permission to sell products from a particular brand.
Alcohol
We do not advertise alcoholic beverages. The only exceptions are those brands/stores that provide certificates that they are officially operating and that the products are not counterfeit.
Are your products not included in the above?
Then fill out the form to start cooperation.
The quality of product advertising will be monitored
For each project, we assign certain people to work on it. For the next project, we can assign our team to include them.
Media mentions about us
Good words in the media cannot but please our team. If you are interested, you can read what well-known media outlets write about us.
The cost of our services
We have created a calculator that will be able to estimate the approximate cost of our services for setting up, running and optimizing product advertising. For an accurate cost calculation, contact us
Are you interested in other types of advertising besides display?
Where do you plan to launch advertising?
How many groups of services/products should the advertising target?
1
50
Number of languages that require advertising campaign setup?
1
5
Desired number of keywords for which advertisements will be shown
100
1500
How many unique ads would you like at the start of the advertising campaign?
5
100
Would you like to order something additionally?
Cost of Google advertising services
260 €/mo
Cost of additional services:
400 €
Do you already know about the current discounts at our agency? Learn details
Looks like luck smiled on you, for you we have a promo-code for a discount:
Tariff offers for working with Google Shopping
Our experience shows that certain pricing plans are suitable for most businesses. That's why we have created these packages for your convenience.
Product advertising
from € per month
Competitor audit
Site audit and writing TOR for possible fixes to improve usability.
Uploading products from the site to the feed.
Merchant center setup;
Google Analytics setup;
Integration of necessary services/tools for work.
Product advertising setup and launch;
Monthly advertising reports.
Product + contextual advertising
from € per month
Everything from the «Product + contextual advertising» tariff
Collection of semantic core
Clustering of keywords
Writing 1 ad per ad group (for the launch of the RK)
Collection of negative words and negative phrases
Working with extensions
Working with the audience
Setting up search advertising
All inclusive
from € per month
Everything from the tariff "Product + contextual advertising"
Conducting marketing analyses of launched RCs and adjusting promotion strategies.
Are package deals not right for your business?
Then leave a request to create a personal offer for your business tasks
Are you interested in how prices are formed for setting up, maintaining, and optimizing product advertising? We recommend reading the article on how this happens at our agency:
Types of payment for services and the possibility of refunds
As they say, every business speaks in numbers. Therefore, we have prepared for you information on payment options and refund options during our cooperation. All information is available within one page on our website, so if you are interested - you can read it.
Frequently asked questions about setting up shopping ads
How much does it cost to set up a product advertisement?
If we are talking about a small online store, then the average cost of setting up this type of advertising will cost you $200. We have created a calculator that will help you find out a more accurate price, depending on the needs of the business. And for an accurate cost calculation, we recommend that you contact +380 68 829 90 90
Who is the product advertising service suitable for?
Shopping advertising is most effective for online stores and marketplaces that sell various goods (the main thing is that these goods do not fall into the prohibited category, you can learn more about them here. The cost of attracting a customer, if properly configured, is much lower than other marketing channels.
Why should you pay attention to Google Shopping and what are its advantages?
Google Shopping is effective for businesses that sell goods. This type of advertising has the following advantages:
maximum target audience (since users immediately see information about the product, such as price, photo, features, delivery, etc.);
low cost of lead;
flexibility in setting up (you can run ads for only a few products);
popularization and increased loyalty to the store and the brand in general.
How long does it take to launch Google Shopping Ads?
On average, it takes 10-14 business days to set up and launch such advertising. For more information, call us - +380 68 829 90 90.
What does the price of setting up Google Shopping Ads include?
Typically, what will be included in the advertising settings depends on the tariff package that your business needs. Therefore, we suggest that you familiarize yourself with our tariffs as well as the stages of work on advertising in Google Shopping.
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