To be honest, many of our clients were not aware of this type of advertising before our cooperation, although this is surprising, since each of them encountered such advertising on a daily basis.
Мазяр Віталій
Senior SEO Specialist
Remarketing in Google Adwords
8-26% of returning users complete their order on the site
Latest remarketing work in Google AdWords
In the field of marketing, our agency has been around for over 7 years and during this time we have worked with many business niches. In almost every third project, we have set up remarketing in Google ADS to improve our clients' results.
Nortberg - більше 5.5 млн обороту на кухонних витяжках преміум класу
- 131 Конверсій
- 221грн. Ціна ліда
- 727% ROI
Три ліда в місяць на покупку капсули вартістю понад 32000$
- 75 Конверсій
- 373грн. Ціна ліда
- 565% ROAS
Знизили вартість конверсії у 50 разів(з 33.3грн до 0.62грн)
- 345 Продаж
- 4.4грн. Ціна ліда
- 518% ROMI
What is AdWords remarketing?
Remarketing in Google AdWords allows you to show ads to users who have already visited your website, but did not take a targeted action on it. It works as follows:
1
First, a code is installed on the site that will track user actions on the site.
2
Based on these actions, the audience is segmented, to which advertising will subsequently be directed.
3
Advertising campaigns are set up and launched according to the created audiences.
The most popular audiences for AdWords remarketing are:
Audience: Users who visited the site, added a certain product/products to the cart, but did not complete the purchase
Advertising options: dynamic remarketing google ads and/or retargeting in social networks, which will “chase” users on sites/social networks with a display of their products, and an offer to return and complete their purchase.
Return incentives: the most common option is to offer a discount coupon
Audience: Users who viewed a specific product section, such as Samsung laptops.
Advertising options: Remarketing on Google and/or social media with the display of products from the same brand
Return incentives: Tell people that there is a new product in the catalog or that there are currently promotions
Audience: Users who viewed a specific product but did not purchase it.
Advertising options: dynamic remarketing on Google and/or retargeting on social networks, showing ads for this product in different versions, for example (color, specifications, etc.).
Return incentives: one of the common options is to offer an accessory as a gift or give a discount on the accessory
Audience: Users who have already made a purchase on the site.
Advertising options: This type of audience is needed in two cases. The first is when we need to remove users from other audience segments so that they are not shown advertising for a product they have already purchased. The second case is when they will see an ad-thank you for the purchase and you can give them a promo code for their next purchase.
Return incentive: promo code for the next purchase (limited time)
Audience: Users who browsed certain sections of the site but did not make any micro or macro conversions.
Advertising options: Offer to help them. Perhaps they had difficulty finding information, or they could not find what they were looking for.
Incentives to return: online chat, hotline, etc.
Benefits of remarketing in Google AdWords
Remarketing solves a number of problems that other advertising channels cannot handle.
Working with visitors
Remarketing advertising can return interested users to a site who previously visited it but did not take a targeted action.
Increase in buyers
This type of advertising can increase the number of website buyers by re-attracting the attention of random visitors.
Product reminder
Dynamic remarketing Google Ads allows you to remind the user about the product they viewed on the site
Offer of related products
This type of advertising allows you to offer users a related product, or a similar product to the one they viewed on the site.
Informing about promotions
Adwords remarketing allows you to inform site users about current discounts, promotions, sales or the delivery of new collections.
Reducing abandoned carts
Remarketing allows you to reduce the number of abandoned carts by setting up dynamic remarketing in Google Ads for users who added products to their cart but did not complete the purchase.
Would you like to order remarketing in Google ADS? Then fill out the feedback form.
Reasons why customers choose us
According to our clients, the following reasons can be identified as why they choose our agency for cooperation in remarketing in Google AdWords or other marketing services.
1
Google Partner
Our agency is a certified Google partner. Therefore, we have the opportunity to apply coupons for all new clients to launch adwords remarketing or other types of advertising for an amount from 1500 UAH to 10000 UAH.
2
Experience
The average experience of marketing specialists in our team is 4.7 years. The agency's total experience in marketing and development is 7 years. During this time, we have launched more than 270 advertising companies in various niches
3
Transparency
We fix all terms of cooperation in a contract, which we preliminarily agree with you and adjust if necessary.
4
Toolkit
To work with remarketing in Google AdWords or other marketing services, our specialists use various tools that help improve the efficiency of your business.
5
Individual approach
Each project that comes to our team is at a different stage of development. Therefore, depending on the business goals and site analysis, the team adjusts the stages of setting up a particular marketing channel. This is necessary in order not to delay the launch, but not to lose extra money if problematic aspects of the site are found that need to be corrected before driving advertising traffic to them.
Types of remarketing in Google
There are two main concepts, remarketing and retargeting. They are similar in essence, but the ads are displayed on different platforms. In this section, we will look at all the possible types so that you never get confused between them again.
Search remarketing
The ad is displayed to users in the search results with other ads from competitors that are related to contextual advertising when they re-search for the desired product/service.
Actions for return: To return users to the site, you can raise your bid to appear above your competitors (this will be advisable, since visitors are already familiar with your site, and there is a greater chance of purchasing from you when they return), or add a unique UTP to the ad that will attract their attention to go to the site.
Remarketing on the Media Network
Display of advertisements will be displayed on Google partner sites and in applications in the form of advertising banners. The total number of partner sites is over 2 million.
Actions for return: During setup, you can segment the sites/applications on which the advertisement should be displayed and limit the number of impressions, so that the advertisement is not too annoying for users. In addition, you can specify topics and choose the type of content next to which the advertisement should not be displayed.
Remarketing on YouTube
Advertising videos will be displayed both on the YouTube platform and on partner sites that have embedded the entire content of the frame video.
Actions: First of all, such advertising is more suitable for returning users not so much to the site as to the YouTube channel. Therefore, it is advisable to set it up for users who have performed at least one of these actions:
- Subscribed to the channel
- Watched a specific video
- Visited the channel's main page
- Liked one of the videos on the channel
- Shared a video from the channel
- etc.
Remarketing by e-mail list
Such advertising will be seen only by users from the list you have created. It can be configured so that advertising impressions are displayed in the desired Google service. However, it will only be displayed to those users from the list who are logged in with this e-mail in their browser.
Actions: Before configuring and launching such advertising, you should check whether it complies with the Google Ads data processing conditions
Dynamic remarketing
Allows you to automatically show users ads on media networks for products they interacted with in a certain way, for example, viewed or added to the cart. Thus, as they say, you kill two birds with one stone: you mention your brand and the product that interested the person. Such advertising is personalized for each user and has a good effect.
Actions: To run such advertising, you need to configure various tracking codes on the site, which will dynamically transmit the necessary information for the formation of audience segments.
Retargeting on social networks
Your ad can be shown to the right audience who visited your site but did not take a targeted action on the following social networks:
The first two social networks are most often chosen.
Actions: Retargeting can also be set up to dynamically display ads. Therefore, it can also be personalized and achieve good results.
To summarize, both remarketing in Google AdWords and retargeting play a significant role in conducting advertising campaigns. Therefore, we always recommend paying attention to them and using them as additional and integral marketing channels. If you are interested in more information about remarketing, we recommend looking for it on the pages of our blog. And for those who want to order this service, we suggest not to delay
3 facts about remarketing in Google ADS
Are you wondering if you need to set up remarketing in Google AdWords?
%
marketers consider remarketing to be one of the best marketing channels
%
average conversion rate of a visitor into a customer after engaging in remarketing in Google AdWords
%
who return to the site from retargeting are ready to purchase the product that was waiting for them in the cart
%
of website visitors have a positive attitude towards advertisements from remarketing companies
To order remarketing services, use the button below.
The process of setting up remarketing in Google Adwords
When our team takes on the task of setting up AdWords remarketing, they also perform a number of other tasks that allow us to better understand the business and further improve the effectiveness of advertising.
| № | Stage name | Terms |
|---|---|---|
| Preparatory work | 7 days | |
| Getting to know the business and conducting a niche analysis | ||
| Checking the site for possible errors and writing a technical specification for possible improvements | ||
| Setting up mini and macro site conversions | ||
| Setting up codes on the website to collect information about visitors | ||
| Writing terms of reference for our project team specialists | ||
| Communication between systems and audience formation | 6 days | |
| Setting up and synchronizing all necessary services with each other, for example: Merchant Center, Google Analytics, Tag Manager, GMB, Google ADS | ||
| Creating audiences for remarketing | ||
| Audience segmentation | ||
| Setting up remarketing in Google AdWords | 5-7 days | |
| General Google ADS account settings | ||
| Setting up advertising campaigns for remarketing, according to the desired audiences | ||
| Launching Google Ads remarketing | ||
| Support & optimization (monthly work) | 1 month | |
| We analyze launched campaigns for remarketing | ||
| We make adjustments if necessary. | ||
| We create and launch new ACs (in other networks) for A/B testing | ||
| We work with errors in advertising and resolve them | ||
| We adjust prices | ||
| We work with lists of negative keywords, topics, content, and segmentation of sites/applications that do not need to display advertising. | ||
| We make changes to the AC at the location, device, etc. level | ||
| We are developing new advertising banners | ||
| We optimize cost per click, conversions, customer cost, etc. to improve ROI indicators | ||
| We make a monthly report on the work performed |
5 steps to starting cooperation
Before starting cooperation on adwords remarketing, we must take counter steps
01 Acquaintance
We will make the first contact in a way convenient for you.
02 Brief survey
You can immediately proceed to fill out the brief and send it to us. This way, during our phone meeting, we will know the goals of your business and will be able to already understand what we can offer you.
03 Brief analysis
After getting acquainted and receiving answers to the questions from the brief, we proceed to its detailed analysis. At this stage, a superficial analysis of the market and competitors is also carried out in order to draw up the optimal commercial offer.
04 Creating a CP
Based on all the collected data and information, we make a commercial offer. After that, we agree on a date when we can get in touch, or meet offline for a presentation. During the meeting, we discuss all the details of it. We hold the meeting in the presentation -> question-answer format. After that, we agree on a time to think about possible cooperation and expect feedback from you.
05 Signing the contract
If you stay at our agency, we discuss the issues of the contract. We create a contract, approve it with you. If necessary, we make adjustments to it and sign it. You can view examples of contracts from other projects on our website
Technology stack
During their work in the field of online marketing, our specialists use over 30+ tools. You can familiarize yourself with some of them below.
Figures about our agency
We would like to note that the above figures were compiled based on the projects we are currently conducting.
thousand dollars
Average monthly investments of our clients. The most popular marketing channels:
- Google contextual advertising
- SEO-site promotion
- Google product advertising
- Google AdWords remarketing
UAH
The average cost of a client at the moment in our agency. In general, this indicator depends on the RCs that a particular agency conducts, on the niche and the price of the product/service
%
Average % return on marketing investment (ROMI), based on the ACs we currently work with
years
Average experience of our specialists working in the field of online marketing.
projects
Average monthly number of marketing projects
years
On the market in the field of website development and online marketing
Customer reviews 7
We are happy when clients leave feedback about our cooperation, and we are even happier when we help clients solve their business goals.
Волкова Надія
Founder of Dental Home dentistry
Alexander Mitrofanov
Co-owner of AgentGo
Паславська Ірина
Co-founder of Wood Gallery
Парфенів Андрій
Smart lamp store owner - vpLight
Our clients
Clients we work with on remarketing in Google AdWords or other marketing services.
Shall we check your contractor?
Shall we chat online?
What the media says about us
Not only are our clients talking about us, but we are also mentioned in the media. If you are interested, you can read the information on some of the famous ones.
Tariffs for remarketing adwords
Our experience shows that certain pricing plans are suitable for most businesses. That's why we have created these packages for your convenience.
Base
від грн на місяць
- Competitor audit
- Site analysis and, if necessary, writing a TOR for improvements or changes to the site.
- Google Analytics setup;
- Integration of necessary services/tools for work.
- Setting up codes on the site to track user actions on the site;
- Audience creation and segmentation
- Search and minus unnecessary sites/applications for advertising, etc.
- 5 – advertising banners/month;
- Setting up an advertising company and launching it for remarketing in the media network
- Monthly advertising reports.
Standard
від грн на місяць
- Everything from the «Based» tariff +
- Semantic core collection (CC);
- CC clustering;
- Writing ads for each ad group (for the launch of the AC)
- Collecting negative keywords
- Working with extensions
- Working with the audience for «warm customers»
- Setting up search advertising and search remarketing;
- Setting up HotJar for further testing of the site's weaknesses (analysis requires some traffic to the site after installation, so we do this after the first month of work)
All inclusive
від грн на місяць
- Everything from the «Standard» tariff +
- Preparation of e-mail tables for launching advertising;
- Setting up remarketing by e-mail list;
- Writing scripts on the site to enable launching dynamic remarketing;
- Setting up and launching dynamic remarketing campaigns;
- Preparing creatives 5 pcs/month for retargeting
- Setting up retargeting in social networks (Facebook+Instagram);
- Linking applications from the site to the CRM system;
- Call-tracking - tracking call channels;
- Conducting marketing analyses of launched campaigns and adjusting promotion strategies.
None of the proposed tariffs are suitable?
Then leave a request, indicating your business goals and tasks that you set for us, and we will prepare the optimal commercial offer for you.
Are you interested in how prices are formed for setting up, maintaining, and optimizing product advertising? We recommend reading the article on how this happens at our agency:
Learn about value creationPayment options for our services and refund options
There are various situations when cooperation may end prematurely and you may want to return the funds. For such cases, we have created a section on the website with useful information. In it, you will be able to find information on payment options for services and the possibility of a refund.
Google Adwords remarketing FAQ
Leave a question
Or you can write your question in messenger:
