YouTube advertising
We will increase brand awareness through effective advertising on YouTube
YouTube advertising cases
We started working with YouTube advertising quite recently, so there aren't many cases of it yet.
- 131 Конверсій
- 221грн. Ціна ліда
- 727% ROI
- 75 Конверсій
- 373грн. Ціна ліда
- 565% ROAS
- 345 Продаж
- 4.4грн. Ціна ліда
- 518% ROMI
Types of YouTube advertising
Each type of advertising has its own characteristics and formats for display, YouTube advertising has the following formats:
In-stream with the possibility of skipping
This advertising format is suitable for videos of any length. Such advertising can be shown: at the beginning of the video, in the middle and at the end. The option to skip the video is available no earlier than after 5 seconds.
Payment for this video format is made:
- Per 1000 views
- Per each view, if the video was watched for at least 30 seconds
- Per viewing the entire video
In-stream without being able to miss
The main difference with the previous format is that you can't skip the advertising video. Such advertising has a duration limit and cannot exceed 15-20 seconds. The cost of such ads is usually higher than for other formats.
In-Feed
This format of advertising on YouTube is displayed on the search results page among all videos. Usually this format is intended to promote a particular video on YouTube. Such a video starts playing when the user clicks on the video to play it. Accordingly, payment in this video format is made per click
Out-Stream
This advertising format does not appear on the YouTube platform itself. It appears on Google partner sites and apps. The display of such advertising is counted if the video was played for at least 2 seconds for the user. This advertising format is intended only for mobile users
TrueView for Action
This ad format includes a CTA (call to action), the ability to write headlines and create end screens
There are two strategies for this format:
- Target cost per conversion
- Maximum conversions
Top banner
This type of advertising is available when reserving a placement through a Google sales representative. This video format is played without sound (users can turn it on). The video must be no longer than 30 seconds. The video automatically adapts to PC, mobile and TV. Payment is made for 1000 views
Screensaver announcement
This YouTube ad format plays only short videos (up to 6 seconds). Such ads cannot be skipped. This format is best suited for cases where you need to remind customers about a brand that they already know. Often used by companies for remarketing. This ad format is paid for 1000 impressions
Read more about YouTube advertising on the blog
Advantages of working with us
According to our clients, the main advantages for which they started working with us are the following:
Our agency is a certified Google partner. This allows us to provide a coupon for each new client who orders YouTube advertising in the amount of UAH 1,500 to UAH 10,000.
The experience of the team plays an equally important role. If we take the average figure, it will be 4.7 years of experience in advertising specialists.
We build transparent cooperation. In some cases, we do not just cooperate, but are partners to each other. Our cooperation is necessarily secured by a contract that is clear and transparent for each party.
We approach each business individually. This happens even at the time of the commercial proposal and briefing (repeated). You will never find the same commercial proposal, because each business has its own tasks and goals, and for each they will be achieved by different methods.
When setting up, supporting and optimizing YouTube advertising, our specialists use both paid and free tools and services. This allows us to improve the quality of our services and the effectiveness of advertising campaigns.
Want to learn how we can achieve your business goals and optimize costs?
Advantages of advertising on YouTube
Each advertising channel has its own advantages, for YouTube advertising we highlight the following:
Convenient information for a large number of users from different regions and according to different demographic data.
With the right YouTube advertising setup, you can reach the right people who are most interested in your services or products.
Thanks to YouTube advertising, you can convey the information necessary for your business to your target audience in an informal setting.
Easy control of budgets, impressions and other necessary data by analyzing information from dashboards or analytics
With constant analytics and optimization of advertising, you can achieve low advertising costs and achieve the necessary tasks and goals faster.
Who is YouTube advertising suitable for?
YouTube advertising can solve certain business goals, but in our opinion it is best suited for the following cases:
Company presentation
If you have just entered the market and want to talk about your company, or about services/products, their uniqueness or other important indicators for users
Increased reach
When a business has identified a new audience segment and needs to quickly introduce them to your activities, service or product
Increasing awareness
If your business has a branding goal, then an informal setting is best suited to improving your company's visibility.
Improving loyalty
Users who know about you or frequently shop with you want to be on the same page with you. Therefore, to improve the loyalty of potential customers, you should be in their field of vision.
Sales growth
Thanks to the correct setup of YouTube advertising, you can get an increase in sales. For example, one of the ways is remarketing, which serves its purposes well for this advertising channel.
Do you want to launch an advertising campaign on YouTube?
Leave a request and we will help you fulfill your business objectives.
YouTube advertising in numbers
Statistical data, which was conducted through a user survey, about advertising on YouTube.
%
users among those surveyed said that YouTube advertising helped them make the final decision to purchase the desired product
average user traffic on the YouTube video hosting platform
%
of all YouTube visitors this year started watching videos on their TVs
тис.
average number of video uploads by different users to the platform every 60 minutes
%
marketers consider this platform the best for improving user loyalty and influencing the audience
%
users pay more attention to advertising on YouTube than on TV
Stages of setting up product advertising
When setting up product advertising, our specialists also perform a number of other tasks. You can familiarize yourself with them from the table below.
| № | Stage name | Terms |
|---|---|---|
| Preparatory work before launching the AC | 7 days | |
| Getting to know each other, setting goals | ||
| Niche and site analysis | ||
| TOR for possible improvements to the website (timelines vary depending on the number of improvements) | ||
| Connecting analytics to the site | ||
| Setting goals in analytics and testing their performance | ||
| Strategy | 12 days | |
| Work on the strategy before launching the AC (if there is preliminary data, then the work is carried out based on the data) | ||
| Creating a media plan and setting KPIs | ||
| Target audience definition and segmentation | ||
| Strategy approval with you | ||
| Product advertising settings | 5-7 days | |
| We make general settings in Google ADS based on business goals. | ||
| We choose the advertising format that is most suitable in a particular case | ||
| We select the goals for which advertising optimization will be carried out | ||
| We work with negative keywords, topics, channels, etc. | ||
| We configure where advertising will be displayed. | ||
| We make adjustments based on the frequency of impressions and audience | ||
| We create advertisements | ||
| We are launching YouTube advertising. | ||
| Support & optimization (monthly work) | 1 month | |
| We conduct AC analyses at the end of each month | ||
| We prepare and launch new ACs for A/B testing | ||
| We correct possible errors in advertising and work with system recommendations | ||
| Expanding lists for negative keywords, channels, etc. | ||
| We adjust the AC at the regional, device, etc. level. | ||
| We create new advertisements | ||
| We set up and launch remarketing companies | ||
| We are testing other audiences and targeting | ||
| We are optimizing to improve the efficiency of the AC | ||
| We prepare a report on monthly work |
5 steps to our cooperation
Before starting our cooperation in providing YouTube advertising services, we go through the following stages of work together:
Contact us in one of the convenient ways.
After the first contact, we send a brief with a list of questions. We recommend that you take it seriously, as the effectiveness of your YouTube advertising will depend to a certain extent on the answers. If you wish, fill out and send the brief right away.
Next, we begin analyzing your answers to the brief, and also do a superficial analysis of the site and business niche.
After that, we draw up a CP, which will describe what we offer to solve business goals, and what the cost of our services is. After that, we discuss the commercial offer and issues of possible cooperation.
Next, we draw up a contract if the terms of cooperation are suitable for each other. We approve all points of the contract with you and sign it. Examples of contracts can be viewed on our website.
Tools we use
When setting up YouTube advertising, product advertising, contextual advertising, or other types of advertising, our team uses a number of tools.
Customer words about cooperation 7
No one will speak so well about our work as the clients we have worked with or are currently working with.
Волкова Надія
Founder of Dental Home dentistry
Alexander Mitrofanov
Co-owner of AgentGo
Паславська Ірина
Co-founder of Wood Gallery
Парфенів Андрій
Smart lamp store owner - vpLight
Clients we work with
We thank our clients for trusting our team in developing their business.
Shall we check the contractor for the quality of services provided?
Do you like messenger correspondence? Write to us:
Advertising that has restrictions
YouTube advertising can still be run to display on certain restricted categories of services or goods. However, whether this can be done will depend on the region of display and restrictions according to the legislation of the country where the advertising activity will be carried out. Such advertising includes
Alcohol
If the country's legislation allows the distribution of such products on the Internet, then you can set up advertising for it, subject to the rules that it will be focused on an audience over 18+ years of age.
Gambling
It is possible to display advertising on YouTube if the resource is certified for certain countries in which it can be distributed. Accordingly, the display can only take place within countries that do not prohibit such advertising.
Medications
A domain name used to advertise medicines must be certified in each country where the advertisements are to be displayed.
Financial products
Products that pose a financial risk (e.g. pyramid schemes) may be advertised if they are certified in the specific country in which they wish to advertise.
Political content
Such advertising must, first of all, not violate the election legislation of the region in which the screenings take place and comply with all legal requirements.
Goods that pose a threat
For example, it is prohibited to advertise firearms, but accessories that increase the safety of these weapons are permitted to be advertised. Such accessories include (bolt mechanisms, trigger guards, and a number of others)
Advertising we do not work with
Not all advertising is suitable for display on the Internet, or has certain display restrictions.
Dangerous goods or services
This criterion includes: weapons, drugs, explosives, pyrotechnics, hitman services and much more.
Dangerous video
Such content usually includes videos that show cruelty, violence, murder, blood, etc.
Copyright infringement
We think this content doesn't need a strong description. This includes any video advertising that infringes on the copyright of the product.
Content 18+
We think this content doesn't need a strong description. This includes any video advertising that infringes on the copyright of the product.
Tobacco
This includes both direct sales of tobacco and tobacco products.
Suspicious services
Such content includes financial pyramids, gambling (online casinos, poker, roulette, etc.)
If your goods do not fall under the above
We are ready to qualitatively satisfy business goals
Media about us
We have collected interesting information for you about what well-known media outlets think about our agency, team, and expert opinion.
YouTube advertising packages
We have prepared package offers that may be suitable based on your business goals.
Returning visitors
від грн на місяць
- We will conduct a niche audit
- We will conduct a site audit and write recommendations for improving usability
- We will set up analytics;
- We will set up user tracking for remarketing.
- We will conduct technical settings for the advertising cabinet and launch advertising;
- We will prepare monthly advertising reports.
Working with the audience
від грн на місяць
- Everything from the «Returning Visitors» tariff +
- We will collect negative keywords, topics and channels
- We will work with the audience and segment it
- We will launch a new advertising campaign for target audience segments
- We will analyze the site's weaknesses
- We will create an advertising video (paid separately)
Communication
від грн на місяць
- Everything from the «Work with the Audience» tariff +
- We will develop 5 - advertising banners/month;
- We will collect keywords and cluster them.
- We will set up media advertising and Contextual advertising
- We will connect applications to CRM;
- We will help track call channels (Call-tracking);
- We will conduct marketing analyses on existing ACs and, if necessary, adjust the strategy to achieve business goals.
The offered packages do not meet your business goals?
Then we offer to create a unique tariff for you. Leave a request with your goals and objectives.
Are you interested in how prices are formed for setting up, maintaining, and optimizing product advertising? We recommend reading the article on how this happens at our agency:
Learn about value creationPayment and return options at our agency
There are cases when cooperation is terminated sooner than the term specified in the contract. Therefore, we have prepared useful information on payment for our services, refund options during cooperation, and examples of contracts in the «useful information» section, which is located on our website.
Frequently asked questions about setting up YouTube advertising
Got any questions?
Or you can write a question in a messenger convenient for you:
