Advertising for an online store on Google
Do you want to increase your online store sales? We know how to help you!
Latest work on setting up advertising for an online store
During our work, we have successfully launched more than 270 advertising campaigns. You can see some of the cases below.
- 131 Конверсій
- 221грн. Ціна ліда
- 727% ROI
- 75 Конверсій
- 373грн. Ціна ліда
- 565% ROAS
- 345 Продаж
- 4.4грн. Ціна ліда
- 518% ROMI
Types of advertising for an online store
The following advertising channels may be suitable for an effective online store advertising campaign:
Product advertising
This type of advertising for an online store should be used first and foremost. Since it is best suited for selling goods. However, if you have expensive products, say from 300 thousand UAH, then you should pay attention to other types of advertising.
Contextual advertising
Such advertising of an online store also helps a lot in selling goods. As our experience shows, in many niches people make purchases not immediately, but after a certain number of «touches» with the online store. And such touches occur from different advertising channels.
Remarketing
A strategy used to return all potential customers. It is shown only to those users who have visited the site, individual pages or who have taken certain actions on it. We definitely recommend using such an advertising channel both for selling goods and for businesses that provide services. Since it helps your business to be constantly in the field of view of potential buyers
SEO promotion
It is needed for the long term to sell products. It is not suitable for all business cases, but for certain niches of selling goods. For example, this type of marketing is not suitable for a business that is focused on short-term sales of certain goods or for those who sell their goods on a landing page (one-page website)
Guarantees for online store advertising
We cannot guarantee the number of leads or sales as this depends on many factors beyond our direct control, however we do guarantee the following:
We guarantee quality for all our services. Regarding online store advertising, we are ready to work according to KPI (and are inclined to such cooperation), but the final word on the cooperation model is always yours.
When we work on KPI and do not achieve results, we will immediately tell you that we cannot improve the situation and will compensate you, and will not «milk» your business for our own enrichment. We prescribe all the points of cooperation in the contract. It must also specify the possibility of a refund if you are not satisfied with the cooperation between us
Each stage of our cooperation in setting up advertising for an online store will be clearly implemented within the terms discussed and approved between us. In case of violation of them, we will pay you compensation.
Depending on the complexity of your project, analyses can be conducted every day, every three days, once a week or once a month. Based on what we see, we make decisions about changes, approve them with you and quickly implement them.
We do not speak empty words, but report on the work done and the results of advertising the online store. For your convenience, we create dynamic dashboards, in which you can independently view the necessary advertising data. We can create such dashboards for different people in your business, namely:
- Marketer
- Accountant
- Director
- CEO
Each dashboard will be created for the specific needs of your team members.
There are various cases when our clients are not ready for us to talk about them or write case studies about the results of our cooperation. We understand you, so for such cases we add a confidentiality clause to the contract and sign a non-disclosure agreement with our employees.
If you want to order advertising for an online store in our agency - leave a request.
6 facts about online store advertising
Interesting facts about online store advertising settings, optimization and support
%
marketers consider online store advertising to be one of the most profitable channels for investment
%
users may pay up to 30% more for a product if they see free shipping on it
%
of online store visitors think it is more profitable to buy goods online
%
number of searches for products without specifying the brand
billion dollars
annual investment of people in online store advertising
%
of the entire population of our planet buys goods online
Stages of setting up advertising for an online store
Approximate sequence of steps when working on advertising an online store. Depending on the business goals, the steps and deadlines may vary.
| № | Stage name | Terms |
|---|---|---|
| Preparatory work | 10 days | |
| Setting goals and objectives | ||
| Business and niche analysis (market, competitors, etc.) | ||
| Analysis and testing of the site for possible errors + TT for their correction or improvements according to recommendations | ||
| We analyze the possibilities for setting up micro and macro conversions | ||
| We work on the strategy and media plan and approve them with you | ||
| We write TT for all our specialists involved in working with the project according to the media plan | ||
| Communication between systems | 8 days | |
| Merchant Center settings (+ product upload) and Google ADS. | ||
| Analytics settings | ||
| Working with goals and testing for correct operation | ||
| Setting up branches in GMB (in case of offline stores) and linking to Google ADS | ||
| Product advertising settings | 5-7 days | |
| General settings in the advertising account | ||
| Product clustering (categories + price thresholds) | ||
| Collecting possible negative keywords | ||
| Conducting work with the audience | ||
| Writing the necessary scripts | ||
| Approval of the AC structure with you | ||
| Launching advertising. | ||
| Contextual advertising of an online store | 12-14 days | |
| Semantic core collection and clustering by groups | ||
| Collecting negative keywords and grouping them | ||
| Confirming the keys with you | ||
| Writing advertisements | ||
| Setting up ad extensions at different levels | ||
| Approval of the structure of the advertising campaign and launch of advertising | ||
| Support & optimization (every month) | 1 month | |
| Analysis of the monthly work of the AC | ||
| Product and search query analysis | ||
| Launching new ACs for A/B testing | ||
| Correcting possible errors in advertising and working with system recommendations | ||
| Price adjustment of all ACs (by category and/or ad group) | ||
| Expanding your negative keyword list | ||
| Adjusting the AC structure by location, device, etc. | ||
| Creating ad creatives for remarketing | ||
| Setting up and launching AC for remarketing | ||
| Testing different targeting variations | ||
| Advertising optimization by indicators: CPC, CPL, CPO, ROMI | ||
| Preparing monthly work reports |
Steps to start cooperation
Before starting cooperation between us, you should go through 6 simple steps:
During the first contact, we get to know each other and you briefly tell us about your project and the goals you need to achieve.
Next, we will send you a list of simple questions about your business to better understand where it is and what we could offer to achieve your business goals. You can also fill out a general brief on our website and send it to us.
After that, we review the answers and conduct a market and competitor analysis to create the optimal offer for you to achieve your business goals.
Based on the data obtained from the analyses, we start developing a commercial offer. After it is ready, we hold a meeting and discuss the details or send it to you for independent review.
Next, we agree on a time frame for reflection so that you can make a decision about possible cooperation between us.
If you are ready to cooperate, we prepare a contract in which we clearly specify the terms, KPI achievement, the possibility of refunding funds, etc. We approve it with you and prepare it for signing. We can sign it in several ways:
- Online using the Vchasno service
- When meeting at our office
- Exchange scanned copies
- Exchange originals via the Nova Poshta service or another carrier
Tools for work
When we set up advertising for an online store or other business, we use over 30+ different tools.
Customer reviews 7
Thank you to our clients who trusted us to achieve their business goals.
Волкова Надія
Founder of Dental Home dentistry
Alexander Mitrofanov
Co-owner of AgentGo
Паславська Ірина
Co-founder of Wood Gallery
Парфенів Андрій
Smart lamp store owner - vpLight
Clients who ordered online store advertising
We still work with some of these clients today, while some were only provided with services for setting up advertising for an online store or during the sales season.
Want to check out your contractor?
We can chat online. Write to us at:
Advertising we do not work with
We do not advertise the online stores mentioned below.
Dangerous goods
Advertising of goods that may cause injury to a person or their health (weapons, drugs, explosives, pyrotechnics, etc.)
Alcohol
We do not provide advertising services to stores that sell alcoholic beverages. However, there are exceptions, if you work legally and do not violate the laws of the country, and also have a certificate of official distribution and that the product is not a fake, only in such cases can we consider possible cooperation
Products 18+
There are certain restrictions for advertising products in such a niche. If they are not violated, we can engage in advertising activities for you. In such advertising, first of all, it is prohibited to display products for minors. In addition, not all categories of products are eligible for advertising.
Medications
There are also certain restrictions for advertising medicines, for example, you cannot advertise medicines that are related to reproductive functions, as well as medicines for pregnant women, to increase sexual potency, and those that are available on prescription.
Counterfeit goods
The most common counterfeit products are sneakers from famous brands. Therefore, if you sell, for example, Nike shoes and do not have a certificate confirming the permission to sell, then we will not be able to help you with your advertising campaign.
Are the goods you sell not prohibited?
Then let's start collaborating!
What the media says about us
The best honor for us is when our team and its expert opinion are mentioned in the media.
The cost of our online store advertising services
For an approximate cost estimate, you can use our calculator. If you need the exact cost of our services, then contact us.
Чи цікавлять Вас інші види реклами окрім медійної реклами?
Де плануєте запуск реклами?
На яку кількість груп послуг/товарів має бути спрямована реклама?
Кількість мов під які потрібно проводити налаштування рекламних компаній?
Бажана кількість ключових слів, під які буде відбуватись показ рекламних оголошень
Скільки б хотіли унікальних оголошень на старт рекламної компанії?
Чи хотіли б замовити щось додатково?
Вартість послуг по рекламі гугл
13 000 грн/міс
Вартість додаткових послуг:
20 000 грн
А ви вже знаєте про діючі знижки у нашій агенції? Дізнатись деталі
Схоже вам посміхнулась удача, для Вас маємо промо-код на знижку:
Tariff offers for online store advertising
For your convenience, we have created several package options.
Product advertising
від грн на місяць
- Niche, competitor and site audit.
- Setting up a feed for uploading products from the site.
- Setting up Google Analytics and Merchant Center;
- Setting up the necessary tools for work and their integration with Google ADS.
- Clustering products by groups and price thresholds.
- Setting up and launching product advertising.
- Monthly work report
Товарна + контекстна реклама
від грн на місяць
- Everything included in the tariff «Product advertising» +
- Semantic Core Collection and Clustering;
- Search for negative keywords and negative phrases
- Writing ads for each group
- Setting up extensions
- Audience segmentation
- Setting up search advertising;
- Analysis of problem areas of the site using specialized tools (after the ad has been running for at least 1 month)
All inclusive
від грн на місяць
- verything included in the tariff «Product + contextual advertising» +
- Advertising banners: 5 pcs / month;
- Remarketing settings
- Advertising CMS or video advertising settings
- Working with DSA advertising.
- Synchronization of applications with the CRM system;
- Call-tracking;
- Conducting analyses of all launched ACs and adjusting promotion strategies.
Don't see a suitable offer for your business goals?
We are ready to create a unique offer, to do this, leave a request for a call back.
If you are interested in how prices are formed for setting up advertising for an online store, then we recommend reading our article
Learn moreTypes of payment and refunds during cooperation
During cooperation, various situations arise and you will most likely be interested in knowing what refund options and what types of payment and guarantees our agency offers. It is for such cases that we have collected all the necessary information within one page.
Frequently asked questions about online store advertising
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