Our experience includes over 120 companies of this type of advertising. Below we have listed the latest jobs for which we provided media advertising customization services.
First of all, this type of advertising is designed to build knowledge about the company's brand.
Media advertising is a type of Google advertising that can be found on websites, in apps, or in videos. It can meet the following business goals:
increasing brand awareness and promoting it on the Internet
establishing an emotional connection between the brand and potential customers
attracting new potential customers to the business
reminding your visitors or customers about yourself (remarketing, you can learn more about it here)
mass distribution of information about current promotions, discounts, etc.
standing out from competitors, thanks to viral videos or bright advertising banners
Мельничук Роман
Full-stack dev.
The peculiarity of display advertising is that the attention of a potential user is attracted by graphic information, not text. Therefore, with the correct construction of an advertising banner or video, you can achieve good KPIs that relate to this type of advertising.
In most cases, display advertising is used for remarketing, that is, returning a potentially interested audience to the site, or to introduce a new product to a potentially interested audience.
Media advertising looks like this:
Let's look at what product advertising looks like in different places where it is displayed.
5 reasons why we are chosen for display advertising services
Google Partner
Our agency is a certified Google partner. Therefore, the team has closed training materials on advertising, and we provide new clients with coupons (from 1500 UAH to 10000 UAH) to launch display advertising
Experience
Effective results are achieved through experience and speed of perception of new information. Therefore, here are some numbers about us:
7 years – average experience of specialists in marketing.
8 years of work in the field of marketing
270 launched advertising companies in various fields.
Transparency
You will never receive hidden payments from us. First of all, we are for honest and transparent terms of cooperation, which are stipulated in the contract and discussed before signing.
Individual approach
For example, even when we promote two dental clinics or two pizzerias within the same city, they have different strategies. This is explained by the fact that each business primarily offers something unique and has a different development and structure, even when working in the same field. Therefore, for each we form an individual approach to the advertising campaign, which depends on the tasks and goals of the business.
Tools for work
To provide high-quality Google display advertising services, our specialists use a number of necessary tools designed to improve the efficiency and effectiveness of their work.
Want to tell us about your business goals and find out how we can achieve them?
Google Display Advertising: 9 Key Benefits
Each type of advertising has certain advantages over other types. For media advertising, we highlight the following advantages:
1
Coverage
Google media advertising appears on many sites and applications that your potential customers use.
2
Informativeness
This type of advertising can easily convey information about a new product on the market and sell it to a potentially interested audience.
3
Interactivity
Users not only see advertising banners or videos, but also have the opportunity to click on the banners and participate in the game.
4
Branding
Such advertising also helps to complete certain tasks to increase brand awareness and promote it.
5
Targeting
Media advertising can be customized to target specific regions of users, their interests, socio-demographic indicators, and much more.
6
Remarketing
You can set up advertising for specific audience segments that visited your site but didn't take a targeted action. For example, you can show ads for that product to people who only added the product to their cart but didn't purchase it, offer help with placing an order, etc.
7
Speed
Ads are displayed immediately after the advertising campaign is launched. This way, there is a chance to get conversions from the very first day.
8
Adaptability
There is no need to create separate ads for different devices or platforms. Thanks to its responsiveness, this type of ad will automatically adjust the text and photos for specific sites or applications.
9
Locality
Media advertising allows you to show ads to people who are near your offline point (store, cafe, dentist, etc.) and who may be potentially interested in your service/product.
Would you like to order banner advertising customization? We are ready to help your business achieve the necessary goals and objectives.
6 facts about contextual media advertising
Facts that will help you understand whether your business needs to invest in this marketing channel
%
of advertising on the Internet, falls precisely on contextual media advertising. Also, video advertising has started to gain good growth rates since 2021.
%
marketers recommend using Google banner advertising with other traffic channels
%
This is the return on investment that media advertising brings, compared to other types of advertising.
%
According to statistics, users make their decision to repurchase or continue shopping thanks to the repeated mention of the store in banner advertising
%
users switch from Google banner ads to the site at least once a week
%
the average amount by which display advertising can increase brand awareness
Steps to set up Google banner ads
Setting up display advertising without prior analysis is definitely a bad idea, so we follow certain steps when working.
№
Stage name
Terms
Preparatory work before launching the AC
20 days
Getting to know the business and setting goals and objectives
Site analysis and verification of correct operation
Identifying opportunities for achieving macro and micro conversions
We analyze previous ACs (if they were launched) and agree on budgets for the new AC.
We are working on a strategy and creating a media plan
Communication between systems
10 days
Setting up Google Analytics (working with goals, audiences, etc.)
We synchronize analytics with Google ADS.
If you cannot provide us with access to the site code, we use Tag Manager to set up conversions. In this case, we connect and configure it with Google Analytics accordingly.
We make other technical settings in the services that are necessary for further work
Setting up Google banner ads
7-10 days
We make general settings in Google ADS to launch banner advertising
Working on the structure of the advertising account
We set up advertising companies
We develop advertising banners
We work with audiences and segment them
We approve the structure, media plan and strategy before launching the AC
We are launching Google display advertising.
Support & optimization (monthly work)
1 month
We conduct monthly analyses on the AC
We analyze products by group categories
We are launching new ACs for A/B testing
We work with errors in advertising and resolve them
We create new advertising banners
We customize remarketing for different audiences
We are adjusting prices in the AC
We are optimizing to improve results
We are looking for new opportunities to scale and increase the payback percentage
We configure new tools for working with advertising and adjust advertising strategies
We make a monthly work report
Steps to our cooperation
Before starting our cooperation on display advertising, we need to go through 6 simple steps
01 Acquaintance
It takes place through the first contact using a method convenient for you.
We will conduct a short brief in the form of a question and answer. If you wish, you can immediately fill it out and send it to us. This will speed up the process of starting cooperation.
03 Analysis
We analyze the responses to the brief, get acquainted with the goals and objectives of the business. Also at this step, we conduct a superficial analysis of the market and competitors, as this is necessary for drawing up a commercial offer.
04 Cooperation offer
This step is designed to create a commercial offer and discuss all the details of it.
05 Digesting information
With the information discussed in the previous step, you should «sleep on it» so that the decision-making process is not emotional. Therefore, we agree on the number of days needed to make a decision and expect feedback from you.
06 Signing the contract
If the terms of cooperation for setting up media advertising are suitable, we begin to develop a contract. We approve it with you and make adjustments if necessary. You can view examples of contracts here.
The stack of technologies we use when working with contextual media advertising
Typically, our specialists use over 26+ different tools to work with advertising, some of the important ones are listed below.
helps in collecting keywords for the semantic core and their grouping
we observe market trends and make decisions about possible changes in advertising
helps to analyze the possible emergence of new keys
will show problem areas of the site
helps create dashboards on advertising effectiveness that are understandable to everyone
helps test advertising creatives before launching them into advertising
one of the methods of setting goals
we monitor the effectiveness of all marketing channels that drive traffic to the site
Figures about our work
The figures were compiled based on averages of the projects we are currently running and based on data from the agency and our team.
thousand dollars
Average monthly investment of our clients in digital marketing. The most popular investment channels:
Clients we work with for contextual media advertising
We have been working with some clients for over 2 years, and for some we have only set up display advertising. We are equally happy to have been able to help everyone solve their business problems, regardless of what services we currently provide or have previously provided.
We will check your contractor for honesty
You can also write the necessary information in the messenger:
We do not work with the following advertising
We do not provide advertising services for setting up display advertising for every business, as there are certain prohibitions according to Google policy or the legislation of a particular country.
Dangerous goods
Goods that, by one means or another, can cause harm to human health or life. For example:
Weapons
Drugs
Explosives
Pyrotechnics
And other goods that can harm a person
Medications
The following products are partially restricted in advertising. For example, you cannot advertise:
Products and drugs used by pregnant women or related to reproductive functions
Drugs that increase sexual potency
Medicines sold exclusively by prescription
This category may have a number of other restrictions, depending on the legislation of the country in which the advertisements are displayed
Products/services 18+
For this type of goods, there are also certain restrictions. Therefore, during advertisements, it is prohibited to:
Focus such advertising on minors
Advertise 18+ services in exchange for monetary rewards
Advertise sexual acts
And a number of other violations that are prescribed in the legislation of a particular country
Viruses
We also do not advertise software that is designed for malicious purposes.
Delusion
Products that mislead people (for example, to extract money or for any other reason) are also not eligible for advertising.
Online casino
We will also not advertise a number of other gambling games (for example, online lottery) that are found on the Internet.
Counterfeits
We are not interested in cooperating with a business that sells counterfeit goods. For example, if you sell Adidas, Nike (or other brand) shoes and the product is a replica, not an original. We only cooperate with that business and advertise only those products for which you have a certificate certifying permission to sell products from a certain brand.
Alcohol
Alcohol advertising on the Internet is subject to certain restrictions. If we undertake this type of advertising, we cooperate only with businesses that provide certificates of legality of their work and that the products are not counterfeit.
Are your goods or services not prohibited?
Then let's collaborate.
When working with media advertising,
For your project, we can establish a team consisting of the following specialists.
Are you curious to know what the media is writing about our team and agency? Then follow the link and find out the details.
The cost of our services
For your convenience, we have created a calculator that allows you to find out the approximate cost of our display advertising setup, management, and optimization services. To get the exact cost, contact us.
Чи цікавлять Вас інші види реклами окрім медійної реклами?
Де плануєте запуск реклами?
На яку кількість груп послуг/товарів має бути спрямована реклама?
1
50
Кількість мов під які потрібно проводити налаштування рекламних компаній?
1
5
Бажана кількість ключових слів, під які буде відбуватись показ рекламних оголошень
100
1500
Скільки б хотіли унікальних оголошень на старт рекламної компанії?
Схоже вам посміхнулась удача, для Вас маємо промо-код на знижку:
Tariff offers for display advertising services
Many businesses are suited to ready-made tariff plans, so we suggest you pay attention to the packages we have created or you can submit a request to create a unique offer for your business goals.
Banners only
від грн на місяць
Conducting a competitor audit
Testing the site for possible errors in operation
Number of RCs: 2
Advertising impressions: on Google partner websites
Analytics settings
Creating 5 advertising banners
Display advertising settings and launch
Monthly advertising reports
GDN
від грн на місяць
Everything from the «Banner S» +
Quantity AC up to 5
Advertising impressions: search, websites and YouTube
Leave a request and we will create a personalized offer for your business objectives.
Don't understand how the cost of setting up display advertising is formed, but are interested in learning about it? Then you can read the material we have prepared for you:
Would you like to know what payment methods we have and how to get a refund? Then we recommend reading the useful information section, the "payment for services" item.
Frequently asked questions about setting up shopping ads
What is the cost of setting up display advertising?
We have created a table for you that will give you an approximate idea of the cost of services for this type of advertising.
Tariff 1
Tariff 2
Tariff 3
Number of AC
2
5
10
Types of advertising
banner
Search, banner, video
Search, banner, video, local, remarketing
Where is it happening?
Google partner sites
Partner sites, YouTube, while searching
Partner sites, YouTube, Gmail, during search and on Google Maps
Recommended advertising investments
from 500$
from 900$
from 1700$
Budget for services
300$
500$
950$
For your convenience, you can use the calculator to find out a more accurate price, depending on your business goals. You can also view tariff offers.
What is the average time it takes to set up a display ad?
Here everything will depend on the volume of work. With a small volume, the preparation and setup of advertising takes from 15 to 20 working days. In addition, the time depends on the state of the project itself, the readiness of the business, the website, etc.
Which advertising is more effective, media or contextual?
Here everything will depend on the goals you set for the advertising campaign. If it is popularization, information - then it is better to use display advertising, if it is the sale of goods - then it is better to use product advertising, in the case of providing services, it is better to pay attention to contextual advertising.
What are the steps involved in setting up display advertising?
If we talk about the main stages of setup, then we can highlight the following:
Defining goals
Conducting analyses
Connecting systems
Advertising settings
Launching ads
To learn about all the tasks we perform in working with display advertising, use this link
What is the conversion rate from display advertising?
This is a very general question, since different goals will have different conversion rates. For example, the average value for achieving the goal of "selling goods" ranges from 0.5 to 2%. However, it all depends on the advertising creative, the site, and the product that is sold on the site.
Do you have any questions?
Or write a question to:
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