en

Media advertising Google Adwords

We will attract the right audience to the site and increase business turnover

Our work on media advertising

Our experience includes over 120 companies of this type of advertising. Below we have listed the latest jobs for which we provided media advertising customization services.

What is display advertising?

First of all, this type of advertising is designed to build knowledge about the company's brand.

Media advertising is a type of Google advertising that can be found on websites, in apps, or in videos. It can meet the following business goals:

increasing brand awareness and promoting it on the Internet

establishing an emotional connection between the brand and potential customers

attracting new potential customers to the business

reminding your visitors or customers about yourself (remarketing, you can learn more about it here)

mass distribution of information about current promotions, discounts, etc.

standing out from competitors, thanks to viral videos or bright advertising banners

Автор цитати Мельничук Роман
Мельничук Роман

Full-stack dev.

The peculiarity of display advertising is that the attention of a potential user is attracted by graphic information, not text. Therefore, with the correct construction of an advertising banner or video, you can achieve good KPIs that relate to this type of advertising.
In most cases, display advertising is used for remarketing, that is, returning a potentially interested audience to the site, or to introduce a new product to a potentially interested audience.

Media advertising looks like this:

Let's look at what product advertising looks like in different places where it is displayed.

Media advertising on the website

Media advertising on the website

In-app advertising

In-app advertising

Gmail advertising

Gmail advertising

YouTube advertising

YouTube advertising

Local, within the offline point

Local, within the offline point

Learn more about display advertising on our blog.

Advantages of our cooperation

5 reasons why we are chosen for display advertising services

Google Partner

Our agency is a certified Google partner. Therefore, the team has closed training materials on advertising, and we provide new clients with coupons (from 1500 UAH to 10000 UAH) to launch display advertising

Experience

Effective results are achieved through experience and speed of perception of new information. Therefore, here are some numbers about us:

  • 7 years – average experience of specialists in marketing.
  • 8 years of work in the field of marketing
  • 270 launched advertising companies in various fields.
Transparency

You will never receive hidden payments from us. First of all, we are for honest and transparent terms of cooperation, which are stipulated in the contract and discussed before signing.

Individual approach

For example, even when we promote two dental clinics or two pizzerias within the same city, they have different strategies. This is explained by the fact that each business primarily offers something unique and has a different development and structure, even when working in the same field. Therefore, for each we form an individual approach to the advertising campaign, which depends on the tasks and goals of the business.

Tools for work

To provide high-quality Google display advertising services, our specialists use a number of necessary tools designed to improve the efficiency and effectiveness of their work.

Want to tell us about your business goals and find out how we can achieve them?

Google Display Advertising: 9 Key Benefits

Each type of advertising has certain advantages over other types. For media advertising, we highlight the following advantages:

1
Coverage

Google media advertising appears on many sites and applications that your potential customers use.

2
Informativeness

This type of advertising can easily convey information about a new product on the market and sell it to a potentially interested audience.

3
Interactivity

Users not only see advertising banners or videos, but also have the opportunity to click on the banners and participate in the game.

4
Branding

Such advertising also helps to complete certain tasks to increase brand awareness and promote it.

5
Targeting

Media advertising can be customized to target specific regions of users, their interests, socio-demographic indicators, and much more.

6
Remarketing

You can set up advertising for specific audience segments that visited your site but didn't take a targeted action. For example, you can show ads for that product to people who only added the product to their cart but didn't purchase it, offer help with placing an order, etc.

7
Speed

Ads are displayed immediately after the advertising campaign is launched. This way, there is a chance to get conversions from the very first day.

8
Adaptability

There is no need to create separate ads for different devices or platforms. Thanks to its responsiveness, this type of ad will automatically adjust the text and photos for specific sites or applications.

9
Locality

Media advertising allows you to show ads to people who are near your offline point (store, cafe, dentist, etc.) and who may be potentially interested in your service/product.

Would you like to order banner advertising customization? We are ready to help your business achieve the necessary goals and objectives.

6 facts about contextual media advertising

Facts that will help you understand whether your business needs to invest in this marketing channel

%

of advertising on the Internet, falls precisely on contextual media advertising. Also, video advertising has started to gain good growth rates since 2021.

%

marketers recommend using Google banner advertising with other traffic channels

%

This is the return on investment that media advertising brings, compared to other types of advertising.

%

According to statistics, users make their decision to repurchase or continue shopping thanks to the repeated mention of the store in banner advertising

%

users switch from Google banner ads to the site at least once a week

%

the average amount by which display advertising can increase brand awareness

Steps to set up Google banner ads

Setting up display advertising without prior analysis is definitely a bad idea, so we follow certain steps when working.

Stage name Terms
Preparatory work before launching the AC 20 days
Getting to know the business and setting goals and objectives
Site analysis and verification of correct operation
Identifying opportunities for achieving macro and micro conversions
We analyze previous ACs (if they were launched) and agree on budgets for the new AC.
We are working on a strategy and creating a media plan
Communication between systems 10 days
Setting up Google Analytics (working with goals, audiences, etc.)
We synchronize analytics with Google ADS.
If you cannot provide us with access to the site code, we use Tag Manager to set up conversions. In this case, we connect and configure it with Google Analytics accordingly.
We make other technical settings in the services that are necessary for further work
Setting up Google banner ads 7-10 days
We make general settings in Google ADS to launch banner advertising
Working on the structure of the advertising account
We set up advertising companies
We develop advertising banners
We work with audiences and segment them
We approve the structure, media plan and strategy before launching the AC
We are launching Google display advertising.
Support & optimization (monthly work) 1 month
We conduct monthly analyses on the AC
We analyze products by group categories
We are launching new ACs for A/B testing
We work with errors in advertising and resolve them
We create new advertising banners
We customize remarketing for different audiences
We are adjusting prices in the AC
We are optimizing to improve results
We are looking for new opportunities to scale and increase the payback percentage
We configure new tools for working with advertising and adjust advertising strategies
We make a monthly work report

Steps to our cooperation

Before starting our cooperation on display advertising, we need to go through 6 simple steps

01 Acquaintance

It takes place through the first contact using a method convenient for you.

Write to email: hello@e-client.online
02 Brief

We will conduct a short brief in the form of a question and answer. If you wish, you can immediately fill it out and send it to us. This will speed up the process of starting cooperation.

03 Analysis

We analyze the responses to the brief, get acquainted with the goals and objectives of the business. Also at this step, we conduct a superficial analysis of the market and competitors, as this is necessary for drawing up a commercial offer.

04 Cooperation offer

This step is designed to create a commercial offer and discuss all the details of it.

05 Digesting information

With the information discussed in the previous step, you should «sleep on it» so that the decision-making process is not emotional. Therefore, we agree on the number of days needed to make a decision and expect feedback from you.

06 Signing the contract

If the terms of cooperation for setting up media advertising are suitable, we begin to develop a contract. We approve it with you and make adjustments if necessary. You can view examples of contracts here.

The stack of technologies we use when working with contextual media advertising

Typically, our specialists use over 26+ different tools to work with advertising, some of the important ones are listed below.

Key Collector helps in collecting keywords for the semantic core and their grouping
Google Trends we observe market trends and make decisions about possible changes in advertising
Google Search Console helps to analyze the possible emergence of new keys
HotJar will show problem areas of the site
Google Data Studio helps create dashboards on advertising effectiveness that are understandable to everyone
PickFu helps test advertising creatives before launching them into advertising
Tag Manager one of the methods of setting goals
Google Analytics we monitor the effectiveness of all marketing channels that drive traffic to the site
Figures about our work

The figures were compiled based on averages of the projects we are currently running and based on data from the agency and our team.

thousand dollars

Average monthly investment of our clients in digital marketing. The most popular investment channels:

UAH

Average cost per sale (*depends on niche, product/service cost, etc. This indicator changes every month, depending on the projects we are conducting)

%

Average ROMI of clients we work with as of the current month

years

Average experience of our team working with online advertising

projects

Number of marketing projects we are running as of the current month

years

Our team helps in the field of development and online marketing

Let's start a mutually beneficial cooperation and achieve your business goals together!

Reviews about our work 7

Are you curious about what our customers say about us? Then we recommend watching the following videos

Волкова Надія

Founder of Dental Home dentistry

Alexander Mitrofanov

Co-owner of AgentGo

Паславська Ірина

Co-founder of Wood Gallery

Парфенів Андрій

Smart lamp store owner - vpLight

More reviews

Clients we work with for contextual media advertising

We have been working with some clients for over 2 years, and for some we have only set up display advertising. We are equally happy to have been able to help everyone solve their business problems, regardless of what services we currently provide or have previously provided.

Клієнт - AgentGo
Клієнт - Nortberg
Клієнт - DemboHouse
Клієнт - Trium
Клієнт - USFC
We will check your contractor for honesty

You can also write the necessary information in the messenger:

We do not work with the following advertising

We do not provide advertising services for setting up display advertising for every business, as there are certain prohibitions according to Google policy or the legislation of a particular country.

Іконка - Dangerous goods
Dangerous goods

Goods that, by one means or another, can cause harm to human health or life. For example:

  • Weapons
  • Drugs
  • Explosives
  • Pyrotechnics
  • And other goods that can harm a person
Іконка - Medications
Medications

The following products are partially restricted in advertising. For example, you cannot advertise:

  • Products and drugs used by pregnant women or related to reproductive functions
  • Drugs that increase sexual potency
  • Medicines sold exclusively by prescription
  • This category may have a number of other restrictions, depending on the legislation of the country in which the advertisements are displayed
Іконка - Products/services 18+
Products/services 18+

For this type of goods, there are also certain restrictions. Therefore, during advertisements, it is prohibited to:

  • Focus such advertising on minors
  • Advertise 18+ services in exchange for monetary rewards
  • Advertise sexual acts
  • And a number of other violations that are prescribed in the legislation of a particular country
Іконка - Viruses
Viruses

We also do not advertise software that is designed for malicious purposes.

Іконка - Delusion
Delusion

Products that mislead people (for example, to extract money or for any other reason) are also not eligible for advertising.

Іконка - Online casino
Online casino

We will also not advertise a number of other gambling games (for example, online lottery) that are found on the Internet.

Іконка - Counterfeits
Counterfeits

We are not interested in cooperating with a business that sells counterfeit goods. For example, if you sell Adidas, Nike (or other brand) shoes and the product is a replica, not an original. We only cooperate with that business and advertise only those products for which you have a certificate certifying permission to sell products from a certain brand.

Іконка - Alcohol
Alcohol

Alcohol advertising on the Internet is subject to certain restrictions. If we undertake this type of advertising, we cooperate only with businesses that provide certificates of legality of their work and that the products are not counterfeit.

Media about our agency

Are you curious to know what the media is writing about our team and agency? Then follow the link and find out the details.

The cost of our services

For your convenience, we have created a calculator that allows you to find out the approximate cost of our display advertising setup, management, and optimization services. To get the exact cost, contact us.

Чи цікавлять Вас інші види реклами окрім медійної реклами?
Де плануєте запуск реклами?
На яку кількість груп послуг/товарів має бути спрямована реклама?
1
50
Кількість мов під які потрібно проводити налаштування рекламних компаній?
1
5
Бажана кількість ключових слів, під які буде відбуватись показ рекламних оголошень
100
1500
Скільки б хотіли унікальних оголошень на старт рекламної компанії?
5
100
Чи хотіли б замовити щось додатково?
Вартість послуг по рекламі гугл

13 000 грн/міс

Вартість додаткових послуг:

20 000 грн

А ви вже знаєте про діючі знижки у нашій агенції? Дізнатись деталі

Схоже вам посміхнулась удача, для Вас маємо промо-код на знижку:

Tariff offers for display advertising services

Many businesses are suited to ready-made tariff plans, so we suggest you pay attention to the packages we have created or you can submit a request to create a unique offer for your business goals.

Banners only

від грн на місяць

  • Conducting a competitor audit
  • Testing the site for possible errors in operation
  • Number of RCs: 2
  • Advertising impressions: on Google partner websites
  • Analytics settings
  • Creating 5 advertising banners
  • Display advertising settings and launch
  • Monthly advertising reports
GDN

від грн на місяць

  • Everything from the «Banner S» +
  • Quantity AC up to 5
  • Advertising impressions: search, websites and YouTube
  • Working with the audience
  • Collecting keys and grouping them
  • Writing advertisements
  • Working with extensions
  • Setting up search advertising
  • Setting up video advertising
  • Finding weak points of the site
All inclusive

від грн на місяць

    • All from the "GDN" tariff +
    • Quantity of a AC up to 10
    • Advertising impressions: search, websites, YouTube, Gmail + local Google Maps;
    • Creation of 10-15 advertising banners/month;
    • Remarketing settings
    • Product advertising settings
    • DSA company settings.
    • CRM application integration;
    • Call tracking assistance;
    • Advertising analyses and strategy adjustments.

    Don't see the offer you need?

    Leave a request and we will create a personalized offer for your business objectives.

    Don't understand how the cost of setting up display advertising is formed, but are interested in learning about it? Then you can read the material we have prepared for you:

    Learn about pricing

    Payment for services and refund conditions

    Would you like to know what payment methods we have and how to get a refund? Then we recommend reading the useful information section, the "payment for services" item.

    Find out the details

    Frequently asked questions about setting up shopping ads

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