Contextual advertising in Google Ads
An effective promotion method to quickly achieve goals
Contextual advertising services
To set up Google advertising, contact us in a way convenient for you.
Google Shopping Ads
from 220€Sell to people who are ready to buy right now, not just browsing and thinking it over
Learn moreGoogle Media Advertising
from 220€Use every advertising channel for effective remarketing
Learn moreAdvertising on YouTube
from 180€Video advertising is highly popular and delivers great results — have you tried it for your business?
Learn moreOnline store advertising
from 270€We’ll show your product to the right people at the right time, so that as many users as possible want to buy it
Learn moreGoogle Adwords remarketing
from 180€In most cases, you need to keep reminding users about your brand — remarketing handles that job well
Learn moreTo find out the approximate cost of services, you can use
Cost calculatorDidn't find the service you need in the list?
Leave your request and our manager will contact you.
Our agency's cases
Over 8 years of experience with Google ADS, we have effectively launched 270+ advertising campaigns. Here are some Google advertising case studies
- 387 Conversions
- 181UAH Lead price
- 472% ROMI
- 345 Selling
- 4.4UAH Lead price
- 518% ROMI
- 75 Conversions
- 373UAH Lead price
- 565% ROAS
Tools for work
Over 8 years of experience with Google ADS, we have effectively launched 270+ advertising campaigns. Here are some Google advertising case studies
Are you interested in setting up Google ads but don't know which ads are right for your business?
We have prepared a short test that will select the best Google advertising option for your business.
To order our services, you can use one of the convenient ways - our contacts
1. Where will the advertising campaign run?
Choose one of the suggested countries, or enter your own in the field
2. What is your business related to?
Choose one of the suggested options
3. Link to the website the ads should be set up for
Enter the website URL in the field below
4. Choose the language for setting up Google ads
If the ads should run in several languages not listed, specify them in the input field
5. Goals you set for Google advertising
Choose the goals that best fit your business objectives
6. Contact details
Just one step left to get an effective solution
7 reasons to order contextual advertising
Benefits of contextual advertising for a website and business
For many types of businesses, it becomes a tool for quickly achieving goals. You can receive income in the first month of work, both when selling goods and services
Ads will only be seen by people who are interested in the services/products at a certain point in time
With proper setup and optimization of Google advertising, the cost of conversion can be reduced to a minimum compared to other traffic channels.
Google Ads has a number of tools that help solve this task. These include display advertising and advertising on YouTube
Google Ads has a number of tools that help with this task. These include display advertising and YouTube advertising.
When setting up Google, you can target: location, age, device, gender, income, time of day your ads are shown, as well as interests and much more. This allows you to test different advertising strategies and optimize your ads.
After linking advertising with Google Analytics, it becomes convenient to conduct analyses on the effectiveness of advertising campaigns and various traffic channels. This, in turn, will allow you to save budgets and increase the flow of customers by disabling ineffective ads, individual R&D, or traffic channels.
Google Ads works on the principle of the PPC (pay per click) advertising model. This is one of the main advantages, since the advertising budget is charged only when a person visits the site.
Do you want to start your own business through online marketing?
For quick communication, write to us at:
5 reasons why you should order Google Ads customization
The main reasons why you should start working with us
Our agency is certified by Google and we have the Google Partner badge. In addition, at your request, we provide certificates for specialists who will be involved in setting up contextual advertising Google Adwords
We won't say much here, just a few numbers: 8 years in marketing, more than 270 effective advertising companies, 80% of clients received unplanned annual profits
The terms of our cooperation are fixed by the contract. Before signing, we mention all the main points in it and approve them. If necessary, we make changes that you want to cover in the contract
Before launching advertising, we always analyze the site, prepare a TOR for changes. After that, we set up and optimize the RK. We monitor and analyze critical points of the site using HotJar
When working with Google advertising, our specialists use many different tools, which allows us to improve the quality of advertising and its optimization to a certain extent. You can see the list of tools here
Google advertising in numbers
6 popular facts about Google Ads and why you should pay attention to them
%
average ROI in this marketing channel
%
Google display advertising user reach worldwide
%
This is the percentage of marketers who believe that Google advertising should be one of the priority channels for online marketing.
%
companies increase their advertising investments in contextual advertising every year
%
increased brand awareness through online advertising
million $ invested by Ukrainian businesses in Google advertising last year
Stages of Setting Up Google Advertising
Setting up contextual advertising in our agency
| No. | Stage Name | Timeline |
|---|---|---|
| Preparatory work | 10 days | |
| Getting to know your business, analyzing the website and niche | ||
| Checking the website for correct operation | ||
| Reviewing landing pages and checking for possible visual errors | ||
| Identifying opportunities to set up micro/macro conversions on the website | ||
| Preparing recommendations and writing a brief for developers on possible website fixes | ||
| Preparing briefs for all our specialists involved in the work | ||
| Connecting the Systems | 8 days | |
| Creating and configuring the connection (goals, audience, etc.) between Google Analytics and Google Ads | ||
| Creating and configuring the connection between Merchant Center and Google Ads. We write a brief for developers on exporting products and set up Merchant Center. | ||
| Creating and configuring the connection between the website, Tag Manager, and Google Ads. If you cannot grant website access for any reason, we set up conversions through Tag Manager instead | ||
| If you have local locations, we set up the branches in Google Business Profile (GMB) and link them to Google Ads | ||
| Keyword Research (Semantic Core) | 4-7 days | |
| Collecting all possible keywords for the ads | ||
| Filtering out irrelevant keywords and grouping the relevant ones | ||
| Collecting negative keywords and clustering them | ||
| Approving the keyword list with you | ||
| Setting Up the Ad Campaign | 5-7 days | |
| Creating ad groups based on the keyword set | ||
| Writing one ad for each ad group | ||
| Setting up extensions at the account, campaign, and ad group levels | ||
| Creating negative keyword lists and applying them to the relevant campaigns or individual ad groups | ||
| Adding keywords in various match types to the relevant ad groups | ||
| Approving the structure before launching the campaign | ||
| Launching the ad campaign | ||
| Support & Optimization (Monthly Work) | 1 month | |
| General campaign analysis | ||
| Fixing errors in the ads | ||
| Expanding the keyword set as new keywords appear | ||
| Expanding the ad copy for each clustered group | ||
| Adjusting bids between campaigns or ad groups | ||
| Based on the analysis of search queries, expanding the negative keyword list | ||
| Adjusting campaigns by location, device, etc. | ||
| Creating ad banners for remarketing | ||
| Working on remarketing (creating campaigns, working with the audience, selecting and excluding placements) | ||
| Working on retargeting | ||
| Optimizing cost per click, cost per conversion, and cost per customer to improve campaign performance | ||
| Preparing a monthly report and creating a work plan for the next month |
*Each step includes many sub-tasks that we prefer not to reveal to competitors
5 steps to our cooperation
Before starting work on setting up Google advertising with each client, we take certain steps towards our cooperation.
For each client who wants to order contextual advertising or another type of advertising, we send a brief with a list of questions. The brief should be taken seriously, so answer the questions in it without getting distracted by other things.
Based on the analysis of the completed brief, we conduct a brainstorming session with the team and prepare a commercial proposal. In each proposal you will also find recommendations for the Ui/Ux of the site
When the commercial offer is ready, we hold an online meeting. We discuss the details of it and our recommendations. If at this stage you liked everything and the terms of cooperation are suitable, then we move on to the next stage
The last step to our cooperation is signing the contract. We can sign the contract via the online service Vchasno or we can sign it offline and exchange samples via new mail
Free Google advertising audit
If you doubt the correctness of Google advertising settings or its effectiveness, then it's time to order a search engine optimization audit or a website audit.
Do you doubt the effectiveness of advertising?
- Are you investing a budget,
but no customers? - Not using tools
for remarketing? - High conversion cost and small
number of visitors to the site? - Not tracking
the effectiveness of advertising? - Not sure whether the right audience for your business is seeing your advertising?
Some of the reasons for low website conversion
- Poor positioning on the site
- Site pages are not optimized for the target audience
- No CTA or no emphasis on them
- Site pages take a long time to load
- Site design is not designed for the target audience
What customers say about us 7
Are you interested in what people who ordered advertising customization or another service from our agency say? If so, then watch short videos
Nadiia Volkova
Founder of Dental Home dentistry
Alexander Mitrofanov
Co-owner of AgentGo
Iryna Paslavska
Co-founder of Wood Gallery
Andrii Parfeniv
Smart lamp store owner - vpLight
Clients who ordered contextual advertising
Over the past 8 years, we have worked in advertising with various business niches. Therefore, here are some examples of some popular companies with whom we have collaborated on marketing and/or development.
Calculator for the cost of our services
Before ordering advertising settings, you can use our calculator to find out the approximate cost of our services.
For an accurate calculation, contact us and our manager will provide a free consultation.
Are you interested in other types of advertising besides display?
Where do you plan to launch advertising?
How many groups of services/products should the advertising target?
Number of languages that require advertising campaign setup?
Desired number of keywords for which advertisements will be shown
How many unique ads would you like at the start of the advertising campaign?
Would you like to order something additionally?
Cost of Google advertising services
260 €/mo
Cost of additional services:
400 €
Do you already know about the current discounts at our agency? Learn details
Looks like luck smiled on you, for you we have a promo-code for a discount:
Ready-made package offers for Google advertising settings
A package deal isn't right for you?
Then leave a request and we will prepare a unique offer for your business.
Local company
from € per month
- Google Ads Setup;
- Google My Business and Google Maps Ads Setup;
- 30-50 ad groups;
- 300-500 keywords;
- GA Goals Setup and Ads Synchronization;
- Site Usability Audit
Advertising Campaign within the country
from € per month
- Search advertising + CMS settings: display or YouTube advertising + Google Remarketing
- Affiliate settings;
- 50-100 – ad groups;
- 750-1000 – keywords;
- 5 – advertising banners/month;
- Setting goals in GA and synchronizing them in ADS;
- Analysis of site weaknesses using HotJar;
For e-Commerce
from € per month
- Product advertising + Online store advertising + Remarketing + Local advertising for offline/online sales
- 10-15 – product groups for advertising;
- 1000-1250 – keywords;
- 5 – advertising banners/month;
- E-commerce and Google Analytics goal settings;
- Linking applications to the CRM system;
- Call-tracking – tracking call channels;
- Usability audit of the online store using HotJar;
Want to know how prices are formed
To set up advertising or manage and optimize it? Then we recommend reading the material:
Pricing informationWhat the media says about us
One of the best motivations is when good words are written about us in the media.
Possibility of payment for services and refunds
Before starting cooperation on setting up advertising, we will definitely discuss payment terms and refund options. Also, all approved terms will be spelled out in the contract. If you want to find out the standard payment and refund options, then go to the appropriate page on the website: Payment and refund details
FAQ on setting up Google ads
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