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Internal SEO optimization of the site

A set of works to improve the site's position

Our work on internal SEO optimization of the site

For 8 years, we have conducted internal optimization on all 200+ websites that we promoted. After all, without this set of works, high-quality SEO promotion is impossible.

Магазин дитячих шапок -
в ТОП до початку сезону
  • 3653 Відвідувачі в міс.
  • 175 КС в ТОП 3
  • 211 Лідів в міс.
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Nortberg – 203 463 грн. + 67 дзвінки на кухонних витяжках
  • 926 Відвідувачів в міс.
  • 50% Приріст трафіку
  • 67 Дзвінків в міс.
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Стоматологія DH – проробка UI/UX = ТОП 3 без посилань
  • 6.6раз Ріст трафіку
  • 3.5 Ср. позиція
  • 121 Лід в міс.
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What is internal SEO optimization of the site?

Internal website optimization is a set of works on the website aimed at improving the position of the site by keywords in the search engine results pages (SERP). This is one of the first steps in SEO promotion, without which it is very difficult to get into the TOP 10 in medium and highly competitive niches.

Let's take a look at who this service is best suited for and in which cases you shouldn't neglect it. Below are the most popular categories of sites and cases that require this service:

For all types of sites that value organic traffic from search engines

For medium and highly competitive niches, mandatory in the early stages of SEO

For low-competition niches if you want to save on link building

For sites with problems indexing existing pages

When you invest in off-site SEO but get no results

If you want to save money invested in SEO promotion

Автор цитати Мазяр Віталій
Мазяр Віталій

Senior SEO Specialist

Without high-quality internal SEO optimization, it is very difficult to advance in low and medium competitive niches, which will significantly increase the costs of external SEO, in particular the purchase of links.

For highly competitive niches, this is a mandatory and very important stage, without which it is practically impossible to get into the TOP of search engines.

What are the goals of internal SEO optimization of a website?

6 benefits for your website that you will receive after carrying out comprehensive work.

1
Increased attendance

A set of works on website optimization will allow you to increase the traffic rate. After all, this is an integral and one of the most important steps in SEO promotion.

2
Ease of use

Thanks to UI/UX testing of site pages and correction of detected errors, the usability of the site will significantly increase. First of all, on mobile devices, which is very important at the moment.

3
Increased visibility

The site's visibility, i.e. the number of impressions for the keywords being promoted, will increase. This has a positive impact on the company's promotion and the loyalty of the target audience.

4
Perception of information

During internal site optimization, we pay great attention to the presentation of information on the site. These works significantly improve and facilitate the perception of text and media information.

5
Increase in profit

Comprehensive work that increases traffic and improves site usability will directly increase the profit from your site. After all, optimization is one of the most important steps in SEO.

6
Increasing conversion rates

By increasing the quality of the final traffic, the conversion rate on the site will increase significantly, since this indicator directly depends on the convenience of the site and the type of audience that visits it.

Do you want to experience all these benefits in your business?

What are the stages of optimization?

До внутрішньої оптимізації сайту ми підходимо комплексно, адже без цього неможливо получити якісний результат.

Stage name Terms
1 SEO audit and error correction from 8 days
1.1 Comprehensive site analysis via Screaming Frog SEO Spider
1.2 Checking the site loading speed via: GTmetrix and PageSpeed ​​Insights. A set of works to improve loading speed.
1.3 Working with robots.txt and sitemap.xml. Finding and fixing errors.
1.4 Photo and video optimization. Work with: attributes, file names, conversion to the new WebP format, optimization of sizes (width and height).
1.5 Checking for the presence of micro-markup. Implementing relevant types of extended data, depending on the type of site.
1.6 Configuring server responses: 301 and 302 redirects, 404 errors, and others.
1.7 Analysis of HTML page markup and error correction, according to Google recommendations.
1.8 Code validation and error correction.
1.9 Implementation of page linking on the site.
1.10 Correction of errors identified in point 1.1
2 Collecting a list of keywords and expanding the site structure from 9 days
2.1 Keyword collection and clustering using KeyCollector.
2.2 Expanding the site structure according to the SC.
2.3 Preparing technical specifications for copywriters for new pages.
2.4 Optimization of search snippets, filling in title and meta description meta tags.
2.5 Filling the site with prepared SEO texts.
3 UI/UX analysis and bug fixes from 6 days
3.1 Cross-browser and cross-platform analysis. Correction of detected errors.
3.2 Checking the correctness of the site's functionality and fixing bugs.
3.3 Installing and configuring HotJar. Creating a heat map of clicks on the site. Identifying problematic UI/UX areas on the site and fixing them.
3.4 Analysis of TOP 20 competitors in terms of delivery. Implementation of effective competitor solutions.
3.5 Implementing effective solutions from your own checklist of achievements.

*This is only the main part of the work performed during SEO optimization.

Steps to start cooperation

4 simple steps to start growing your online sales

01 Leave a request

Contact us in any convenient way:

Write to email: hello@e-client.online
02 Short briefing

We will contact you to clarify the details. We have several options for filling out the brief:

  • Online on the website;
  • In the format of a conversation with a specialist;
  • Offline document.
03 Preparation and presentation of the proposal

Based on the data obtained from the brief, we draw up a work plan and prepare a commercial offer. After that, we conduct an online demonstration via: Zoom or Google Meet.

04 Contract and start of work

The last step before starting work is to prepare and agree on the details of the contract for you. Then we sign it through the Vchasno service or offline at the office. After that, we proceed to internal SEO optimization of the site.

Tools and technologies

During SEO optimization of the site, we use many tools that allow us to provide this service with high quality.

Ahrefs We use it to check link profiles and analyze competitors in a niche
Key Collector To collect keywords and group them
Google Analytics We use it to find problem pages with a high bounce rate
Screaming Frog For a comprehensive audit of the technical side of the site and its SEO optimization
Google Search Console To find issues with indexing and validating rich data
GTmetrix To audit site loading speed and find problem areas
Validator W3C To check the validity of HTML code and subsequently correct it
Similarweb To check competitor traffic types and volumes

Our customers' reviews 7

See what our clients say about our services, including internal SEO optimization of the site.

Волкова Надія

Founder of Dental Home dentistry

Alexander Mitrofanov

Co-owner of AgentGo

Паславська Ірина

Co-founder of Wood Gallery

Парфенів Андрій

Smart lamp store owner - vpLight

More reviews

Our clients

About 80% of clients recommend us and bring us new clients, which indicates the high quality of our services.

Клієнт - AgentGo
Клієнт - Nortberg
Клієнт - DemboHouse
Клієнт - Trium
Клієнт - USFC
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They write about us

One of the main reasons why such media outlets write about us is the quality of services provided, including internal website optimization.

Calculating the cost of internal SEO optimization

Using the calculator, you can only calculate the approximate cost of services. For an exact calculation, contact us, and within one business day, we will calculate the cost.

Де планується просування сайту?
Оберіть кількість мовних версій
1
5
Яку кількість груп товарів/послуг будемо просувати?
1
100
Чи знаєте Ви свій поточний рівень по SEO сайту?
1
10
Яка конкуренція у Вашому бізнесі??
1
10
Вартість seo просування сайту

13 000 грн/міс

Чи знаєте ви про можливість отримання промо-кодів? Дізнатись деталі

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Our rates

To receive an individual rate, contact us and we will prepare a unique offer within 1-2 business days.

Technical

від грн

  • Audit using Screaming Frog and correction of detected errors;
  • Work on site loading speed GTmetrix+PageSpeed ​​Insights;
  • Implementation of micro-markup;
  • Collection of semantic data and its clustering (up to 16 hours of specialist time);
  • Creation of pages according to the structure from the semantic core;
  • Work with indexing via Google Search Console;
  • TT for creating new content for the site.
Technical + Backlinks

від грн

  • All items from the previous tariff;
  • Checking the current status of the link profile;
  • Analysis of the link profile of TOP 20 competitors;
  • Creating an anchor list for placing new links;
  • Creating a link building plan for 8 months;
  • Identifying low-quality backlinks and adding them to the Disavow Links file;
  • Creating a database for free link building for your niche.
All + UI/UX

від грн

  • All items from the previous tariff;
  • Installation and configuration of HotJar;
  • Generation of a heat map of clicks using HotJar;
  • UI/UX audit of the site + correction of detected bugs;
  • Cross-browser and cross-platform verification + correction of bugs;
  • Implementation of solutions on the site to increase conversion;
  • Implementation of solutions to increase user engagement;
  • Search and removal of «dead» pages.

Don't understand why internal SEO optimization of a website is so expensive?

We recommend that you familiarize yourself with the material on how the cost of services is formed.

Find out the details

Payment and refund options

We always work transparently, so before starting work we prescribe all the details of payment and refund. Possible payment and refund options can be read on the page below. Go to page

Frequently asked questions about internal SEO optimization of websites

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