SEO website promotion price
Information on pricing for website promotion in 2023
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Cost of turnkey website promotion
It is necessary to start with the fact that there is no single pricing policy for all sites and businesses. But in this article we will try to describe in detail the approximate prices for promoting a site to the top, and explain what they depend on, and how they are formed.
For each project, the factors of cost formation can be divided into 2 types: stable (office, taxes, etc.) and dynamic (niche competition, volume of work, etc.). In each case, it is all individual, here is just a small list of factors that will affect the cost of services:
- Competition in the niche;
- Current level of SEO on the site;
- The volume of pages, categories that need to be promoted;
- Total volume of work on the site;
- Qualifications of specialists and their salaries;
- Office expenses;
- Taxes;
- Marketing costs.
Based on these factors, we can write the average cost of website promotion in our agency, depending on the competition:
| Competition | Cost | Terms |
|---|---|---|
| Low – usually these are local businesses, or new products and services that are not available on the market. | from 300$ | 5-7 months |
| Medium – online stores or service sites focused on a specific region. | from 500$ | 8-10 months |
| High – sites with high saturation in the niche and focused on selling goods/services throughout the country. | from 1000$ | 1-2 years |
| Very high – hypermarkets with a very high assortment of products and high competition. | from 3000$ | from 2-3 years |
These are very approximate figures, to get the exact cost and timing, you can leave a request for a free calculation of the cost of promotion.
By site type
Depending on the type of site, the cost of services will vary. After all, the volume of work and the number of specialists involved will also vary. For example, let's consider the time spent on internal SEO optimization, depending on the type of site:
| Site type | Time costs |
|---|---|
| Landing Page | 1-2 days |
| Service sites: corporate and business card site | 5-7 days |
| Online stores | 10-15 days |
| Online information portals (on frameworks) | Від 15 days |
Again, it seemed like a simple service, but here too there are many factors that will affect the duration of optimization. This once again shows that there can be no package SEO solutions with precise and fixed prices.
Next, let's try to understand the formation of prices for website promotion, depending on the type of site.
Price for SEO for an online store
Let's move on to one of the most popular types of sites for which SEO promotion is ordered, online stores. Basically, the cost of promoting online stores is formed depending on the following factors:
- Competition in the niche;
- The amount of work on internal optimization;
- The volume of semantics and the project itself;
- The age of the domain;
- The state of UI/UX, etc.
Below in the table we will consider the prices for promoting online stores, depending on one of the factors - competition (below, very approximate prices for services):
| Competition | Cost of services | Terms |
|---|---|---|
| Low | from 400$ | 6-8 months |
| Medium | from 700$ | 9-12 months |
| High | from 1000$ | 1-1.5 years |
| Hypermarkets | from 3000$ | up to 2 years |
For a detailed calculation of the cost of services, fill out the form below, and our specialists will prepare a detailed offer with solutions for your online store.
Cost of SEO for service websites
Promotion of service sites has its own characteristics, and differs from SEO for online stores. This is expressed in simpler internal optimization, and the total volume of work (number of landing pages, semantics, etc.). Therefore, in most situations, the price of SEO for service sites will be lower than for online stores.
Let's look at the table with the cost of SEO services for service sites, depending on the competition in search results. Again, we remind you that these are only average figures, based on the statistics of the projects we promote.
| Competition in the niche | Price of services | Promotion terms |
|---|---|---|
| Low | from 300$ | 5-7 months |
| Medium | from 600$ | 8-11 months |
| High | from 1000$ | up to 1 year |
Want to know the exact cost of services? Fill out the form below and receive a free estimate for your services website.
SEO price for Landing Page
In most cases, for single-page sites, we do not involve such a type of marketing as SEO. After all, it is one of the most expensive types of inbound marketing for landing pages.
When promoting such sites, great attention should be paid to internal SEO optimization. We do not recommend using link building if the competition in the niche is medium or higher (or there are more than 20-25 full-fledged competitor sites in the results).
The table below shows the cost of services for Landing Page promotion, depending on the saturation of the niche with full-fledged competitor sites.
| Number of competitor sites | Cost of services | Terms |
|---|---|---|
| 5 | from 200$ | 4-6 months |
| 10-15 | from 300$ | 6-8 months |
| 20-25 | from 400$ | 8-11 months |
Contact us and find out the exact cost and deadlines for your project. It's absolutely free!
For online information portals
When promoting such sites, in most cases, a lot of time is spent on SEO optimization. Since such sites are developed on frameworks, and almost always the level of internal optimization is very low.
These are mainly news sites, media outlets, and others for which one of the main factors in promotion is the freshness, novelty, and expertise of the content.
The price of promoting information portals, depending on the competition (table below):
| Competition | Cost of services | Terms |
|---|---|---|
| Low – local media focused on only one locality or region. | from 600$ | from 1 year |
| Medium – more global media, covering several regions, part of the country. | from 900$ | from 2-3 years |
| High – large media outlets, such as the TSN website, are focused on the entire country. | from 2000$ | up to 3-4 years |
The price of promoting a young website
The main difference in promoting these types of sites is caution and gradualness in building a link profile. Also, they have little trust from search engines, so in the first months, it is almost impossible to get into the TOP for medium-frequency keywords.
In the table below, prices for promoting new websites depending on the competition in the niche:
| Competition | Cost of services | Promotion terms |
|---|---|---|
| Low | from 300$ | from 8 months |
| Medium | from 500$ | 8-12 months |
| High | from 1000$ | from 1-2 years |
These are approximate data for promoting such sites. To receive exact prices for services, fill out the form below.
SEO cost depending on CMS
When promoting, the CMS or framework on which the site is built also plays a very important role. Since this will depend on:
- Possibility and complexity of SEO optimization of the site;
- Expanding the site structure according to semantics;
- Implementing new solutions to improve conversion;
- Adding new functionality, integrating analytics tools;
- Branching user groups, creating editors, etc.
Therefore, if you don't have your own website yet, we advise you to approach this issue carefully. Because a correctly selected CMS or framework is a significant cost saving in further promoting your business online.
WordPress, Modx Revolution
These website management systems are mainly designed to create simple websites: landing pages, business card websites, corporate websites. The cost of promoting websites on WordPress or Modx will depend on many factors, let's figure out how the price of services is formed, depending on the type of website. We will take websites in medium-competitive niches as a basis:
| Site type | Cost of services | Terms |
|---|---|---|
| Landing Page | from 300$ | 4-6 months |
| Business card website | from 350$ | 6-8 months |
| Corporate website | from 450$ | 7-9 months |
| Small information site | from 350$ | from 8 months |
The price and terms of the promotion are based on average statistical data, exclusively from our agency.
Opencart or PrestaShop
These CMS are aimed at developing online stores. There is no difference in the cost of promoting online stores on any of these 2 management systems. Therefore, the table will be similar to that in section 2.1 (where the cost of services is formed depending on the competition). The prices below are average for our agency, so for an accurate calculation, we recommend contacting an SEO specialist.
| Competition in the niche | Cost | Promotion terms |
|---|---|---|
| Low | from 400$ | 6-8 months |
| Medium | from 700$ | 9-12 months |
| High | from 1000$ | 1-1.5 years |
| Hypermarkets | from 3000$ | up to 2 years |
When promoting online stores, you need to consider ranking factors that are different from the factors Google uses for other types of sites.
Horoshop, Prom.ua
The main feature of promoting these types of sites is the limitation in implementing custom functionality. Also, a big plus is the high level of basic internal optimization for such sites.
Basically, these services are designed to create online stores in a couple of clicks. The cost of promotion is slightly lower than in CMS. Below is a table with prices for online store promotion depending on the competition.
| Competition | Cost of services | Terms |
|---|---|---|
| Low | from 350$ | 6-8 months |
| Medium | from 600$ | 10-12 months |
| High | from 900$ | up to 1 year |
For advice on promotion on such services, contact our managers.
Framework
The main disadvantage of promoting such sites is the high cost of internal optimization (if there is none) and the implementation of new solutions. The main advantage of such sites is flexibility in modifications.
Most sites developed on frameworks are online services, large online stores, unique startups, etc. For simple types of sites, frameworks are not advisable to use.
When promoting complex websites, the rate is formed individually for each project, based on the number of hours spent by specialists. Below is a table with the cost of hours for each specialist in the agency.
| Specialist | Cost per hour at the agency |
|---|---|
| Marketer | 603 UAH |
| SEO specialist | 508 UAH |
| SEO copywriter | 441 UAH |
| Content manager | 330 UAH |
This cost is average for most agencies, as the price includes all agency expenses and its profit of 15-20%.
Cost by promotion stages
SEO website promotion is a complex service that consists of many stages. For many businesses, only specific services are often needed: link building, internal site optimization, copywriting, etc. Therefore, let's try to figure out what the cost of these services is and what it depends on.
Consultations
People who know all the nuances of promotion in detail directly participate in the consultations. These can be: both an SEO specialist and a Project Manager. Depending on the number of hours of the specialist involved, the cost of 1 hour will cost less. The table below shows the price of SEO consultations.
| Number of hours ordered | Cost of 1 hour |
|---|---|
| 1-2 | 508 UAH |
| 2-5 | 450 UAH |
| up to 5 | 390 UAH |
To order SEO consultations, you can use any of the convenient ways to contact us:
- Call: +380 68 829 90 90;
- Write an email: hello@e-client.online;
SEO audit
SEO audit includes a set of works to identify technical errors on the site that affect the promotion of the site. We also include recommendations in the audit that improve UI/UX, as well as increase conversion on the site. Basically, these are internal developments of our agency.
The cost of SEO audit of the site depends on: the type of site and its size (number of pages, categories, variety of pages). Below is the table with average prices and terms, depending on the type of site.
| Site type | Service price | Terms |
|---|---|---|
| Landing Page | from 150$ | 4 days |
| Business card website | from 250$ | 7 days |
| Corporate website | from 300$ | 8 days |
| Website catalog | from 300$ | 8 days |
| Online store | from 400$ | 10 days |
| Portal or service | from 500$ | 14 days |
These are only approximate prices for the service, to find out the exact cost, leave a request.
Semantic core collection
Semantic core is a list of keywords by which customers search for your product or service. One of the most important steps in promotion, so we strongly advise against skipping this very important stage. Since the visibility of your project in search engines depends on it.
Depending on: the volume of the project and keyword clusters, the cost of 1 hour of a specialist will vary. Since we have discounts for large orders.
| Number of pages | Terms | Cost |
|---|---|---|
| up to 40 | 9-12 days | 600-800$ |
| from 40 to 80 | 12-16 days | 800-1100$ |
| from 80 | from 16 days | from 1100$ |
This cost also includes the creation of title and description meta tags for landing pages.
Internal SEO optimization
Internal SEO optimization is a set of works designed to improve the visibility of a site, increase keyword rankings in search engines, and expand the list of these keywords.
This stage consists of the following steps:
- Comprehensive SEO audit of the site;
- Correction of detected errors;
- Collection and clustering of the semantic core;
- Writing copywriter's terms of reference for new landing pages;
- Expansion of the site structure according to the SJ;
- Implementation of usability solutions to improve behavioral factors;
- Implementation of solutions to increase conversion on the site.
For each site, the volume of the above works is different. Below is the table of average prices of our agency, depending on the type of site.
| Site type | SEO optimization price | Terms |
|---|---|---|
| Landing Page | from 250$ | from 5 days |
| Business card website | from 350$ | from 7 days |
| Corporate website | from 400$ | from 8 days |
| Website catalog | from 400$ | from 8 days |
| Online store | from 500$ | from 10 days |
| Portal or service | from 600$ | from 12 days |
The cost of the service is calculated individually for each project. If you are interested in the exact cost, you can leave a request for a free estimate.
SEO copywriting
SEO copywriting is the process of writing texts with the use of keywords and compliance with all requirements for SEO texts (keyword frequency, use of LSI, percentage of water, nausea, and more).
Below is the cost of our SEO copywriting services, depending on the total volume of these texts:
| Volume (thousands of characters without spaces) | Terms | Price 1 thousand cws |
|---|---|---|
| 10-30 | up to 12 days | $11 |
| 30-60 | up to 20 days | $9 |
| from 60 | from 20 days | $7 |
Link building
Link building is the process of adding new links to a website that is being promoted. One of the main steps is selecting quality sites to place backlinks.
The process of building a link profile consists of the following steps:
- Competitor analysis and creation of a link building plan;
- Search and filtering of high-quality sites for placement;
- Writing terms of reference for materials for placement;
- Working with low-quality links (exclusion via Disavow Links);
- Monitoring the dynamics of competitors' link profiles.
Let's look at the price for package orders of links:
| Tariff | Cost |
|---|---|
| Basic (10 "eternal" links + 30 crowd) | from 600$ |
| Standard (20 "eternal" links + 60 crowd) | from 1200$ |
| Pro (40 "eternal" links + 120 crowd) | from 2400$ |
*the price does not include the price for placing links on the sites. On average, it is $100-200.
To calculate an individual tariff, fill out the form below.
Cost depending on the contractor
Not everyone needs to order SEO website promotion from agencies. For sole proprietors and very small businesses, we recommend ordering services from a team of freelancers. Let's take a closer look at: the cost of services, advantages and disadvantages of each contractor. In the review, we will consider the following, the most popular contractors:
- Freelancer team;
- Marketing agency;
- TOP companies.
As a basis for calculations, let's take a local dentistry that needs to move up to the TOP of Google for one city. The table below shows the prices for SEO promotion depending on the contractor.
| Contractor | Cost of services |
|---|---|
| Freelancer team | from 200$ |
| Marketing agency | from 350$ |
| TOP companies of Ukraine | from 600$ |
As far as we can see, the lowest cost of services is provided by a team of freelancers. Let's take a closer look at the pros and cons of contractors and who they are best suited for.
Freelancer team
Well suited for sole proprietors and very small businesses. When looking for such a contractor, we recommend that you read the reviews and their projects in detail. It is advisable to do this not on the exchange itself (since it can all be "rigged" there), but with real evidence, the most reliable evidence will be recommendations from their clients during a telephone conversation or in person.
Pros
- The lowest cost of services;
- Possibility of communication during non-working hours;
Cons
- Possible disruptions of deadlines;
- No guarantees or contracts;
- The quality of work is low in most cases;
- Linking services to your accounts.
Therefore, if you want to work with such a contractor, we advise you to choose him very carefully.
Marketing agency
The most optimal option for small and medium-sized businesses. Before starting work, we recommend that you write down all the details in the contract. Since the work will be carried out in accordance with the contract, any additional services will be calculated additionally.
Pros
- Work according to a clearly formulated contract;
- Keeping deadlines;
- High quality of services;
- Optimal cost of services;
- All services are registered for the customer;
- Comprehensive work and recommendations for further development.
Cons
- Communication only during working hours;
- Inconvenience with drastic changes to the contract.
If your company is a small or medium-sized business, this is the ideal option for you.
TOP companies
Top companies differ little from the average agency in terms of service quality. These companies usually have a more global approach to business development that goes beyond online.
Pros
- Work under the contract;
- Meeting deadlines;
- Comprehensive approach;
- Highest quality of work;
- All tools are registered with the customer;
- Building a detailed strategy for business development.
Cons
- Communication only during working hours;
- High cost of services.
We recommend this type of contractor to large businesses.
To sum up, we can confidently say that for most companies, the best solution will be a marketing agency.
Who will work on the project?
Depending on the projects and their goals, up to 3 specialists can work on the project. Therefore, the price of SEO website promotion is very individual in each case. Let's look at who mainly works on the project:
- Project manager;
- Marketer;
- SEO specialist;
- SEO copywriter;
- Content manager;
- Translator.
Also, the following specialists may be additionally involved:
- UI/UX designer;
- Web designer;
- Draftsman;
Backend developer.
Average salary of specialists in Ukraine
According to these specialists, we can create a table with their average salaries. The data is taken from the work.ua service.| Specialist | Salary |
|---|---|
| Project manager | $850 |
| Marketer | $670 |
| SEO specialist | $595 |
| SEO copywriter | $550 |
| Content manager | $455 |
| Translator | $670 |
| UI/UX designer | $830 |
| Web designer | $800 |
| Layout designer | $510 |
| Backend developer | $1580 |
Depending on the number of hours spent by each specialist, the cost of search engine optimization will be individual.
Responsibilities of specialists
To get good results, the entire team must work as one, according to a previously thought-out plan for promotion. Let's look at the responsibilities and roles of each specialist:
- Project manager – a person who is responsible for: communication with the client, correctly setting the terms of reference for specialists from his team, checking the quality of the services provided and achieving the project goals;
- Marketer – a specialist who must analyze the target audience of the business and develop a detailed plan to achieve business goals;
- SEO specialist – deals with a complex of works with the site and its external optimization, aimed at increasing the visibility of the site in search engines;
- SEO copywriter – is responsible for writing SEO texts, in accordance with all the requirements for such types of texts (spam, keyword frequency, text fluidity, and others);
- Content manager – deals with filling the site and creating content attractive to the target audience;
- Translator – a specialist who translates texts into different languages. He is mainly involved for multilingual sites;
- UI/UX designer – a person who improves the usability (convenience) of the site for the end user;
- Web designer – a specialist for attractive design of the visual part of the site;
- Layout designer – a specialist who creates page layouts and styles them according to the design;
- Backend developer – a person who is responsible for “stretching” the layout onto the site management system and developing the functionality for the site.
Часті запитання по ціні просування сайту
Які фактори пливають на формування ціни SEO просування сайту?
На вартість SEO впливає дуже багато факторів, саме тому немає тарифних планів із точними цінами на послуги. Давайте розглянемо основні фактори ціноутворення:
- Конкуренція в ніші;
- Поточний стан оптимізації сайту;
- Історія та вік домену;
- Стан профілю посилань;
- Географія просування;
- Об’єм проекту (кількість сторінок/категорій, кількість мовних версій тощо);
- Наявність санкцій від пошукових систем.
Для того, щоб дізнатись точну вартість послуг – можете зв’язуватись із нами
Як розподіляється бюджет на просування?
Розподілення бюджетів завжди індивідуальне, для більшості проектів воно таке: 40% - лінкбілдинг; 40% - контент маркетинг; 20% - технічні роботи із сайтом.
Вартість послуг та бюджет на просування, у нашім маркетинговім агентстві розділяються.
Із яких кроків складається SEO просування?
Просування сайту можна розділити на такі основні етапи:
- Постановка цілей для сайту;
- SEO аудит та виправлення виявлених помилок;
- Аналіз конкурентів на «цікаві» рішення;
- Збір та кластеризація семантичного ядра;
- Розширення структури згідно кластерів СЯ;
- Аналіз профілю посилань ТОП 20 конкурентів;
- Створення плану для побудови профілю посилань;
- Проставлення посилань згідно плану;
- Моніторинг показників трафіку та показників сайту.
Ці пункти не є сталими для кожного проекту, оскільки деякі із них можуть бути виконані на момент початку співпраці.
Які варіанти оплати можливі у Вашій агенції?
В нас є такі можливі способи оплати:
- Оплата на розрахунковий рахунок;
- Готівковий розрахунок;
- На гаманець PayPal або Payoneer.
Усі деталі про оплату та можливості повернення коштів, можете прочитати тут на сторінці.
Чи використовуєте «чорні» методи просування?
Ні, використовуємо лише «білі» та «сірі» методи просування. Оскільки вони є абсолютно безпечними при правильному підході, на довгий термін для просування сайту.
Які гарантії є у Вас щодо SEO просування?
Головною гарантією з нашої сторони - є оформлення договору. В ньому прописуються усі моменти по співпраці.
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