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Product catalogue website development

Selling complex products? We know how to package them right

Our work on turnkey catalogue website development 14

Quote author: Roman Melnychuk
Our experience in website development, including catalogue websites, spans over 7 years. In that time, our team has built over 200+ websites of various types for different business niches
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Repair services

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Website development for the premium renovation company Prestige Renovation

Want to see more work in specific niches? Visit the portfolio page with all our work.

Business goals solved by building a catalogue website

Building a catalogue website is always a good idea if a business needs to:

Sales 24/7

A catalogue website will sell your goods or services around the clock. Site visitors decide for themselves when it's convenient to check out a product. After that, they'll get in touch with a manager to finalize the purchase

Customer base

Building a catalogue website together with PPC advertising lets you grow your customer base. The base grows by reaching customers from different regions of the country.

Communication with customers

Thanks to the website, your business can become closer to its customers. On the site you can run a company blog to talk about events and interesting news, answer customer questions in an FAQ section, chat with customers via live chat, and much more.

Keeping customers informed

On a website, it's much easier to update product information or expand it whenever needed, which can't be said for printed catalogues. Adding new information to a printed catalogue, and distributing it among customers, costs far more

Business automation

Building a product catalogue website lets you partially automate business processes. The most noticeable effect will be fewer hours spent by managers on informing customers about products, their specs, features, prices and much more

Customer loyalty

With a website, it's much easier not just to retain but also to boost your customers' loyalty to your business. You give them a way to be one step closer to you: getting the information they need in a convenient format, and easily buying products or ordering the services they need

Interested in building a website to grow your business? Then we're ready to help you!

Catalogue website development stages

Our agency identifies 9 main stages carried out to deliver a quality catalogue website

01 01 Setting goals

We get in touch with you in a convenient way and work out together which goals and tasks the site needs to fulfill.

02 02 Site structure

Based on the goals and objectives set, we build the site structure. The structure takes a tree-like form showing the main blocks for each page of the site. At this stage we usually work with the Octopus service. For comprehensive cooperation (not just website development, but online marketing too), the structure is built based on the collected keyword core 

03 03 Prototyping

The third stage in turnkey catalogue website development is creating a prototype for every page. When building the prototype, our team follows UX rules (ease of use), since this will significantly affect the site's conversion rate down the line. 

04 04 Website design

Next, our designers take over. They usually develop 2 design layouts for the site: for desktop and for smartphones. If needed, designs are created for additional layouts too. The following software is used when creating the website design: 

  • Figma;
  • Photoshop;
  • Illustrator.

Sometimes clients order only website design from us (since they have their own developers), so for your convenience we've created a separate page for our website design service. 

05 05 Front-end

Once the website design is approved, front-end specialists take over — they're responsible for «turning» the design into code and making sure the site displays correctly across devices. For every project, they follow these rules:

  • Cross-platform compatibility (correct display of site pages on devices with different OSes);
  • Cross-browser compatibility (correct display of the site in different browsers);
  • Valid code;
  • Loading speed optimization;
  • A well-structured project.

These rules are exactly what determine how convenient the site is for potential customers to use, and how easily it can be expanded later if needed.

06 06 Back-end

The next stage in building a catalogue website is developing the site's functionality and working on the admin panel. For this type of website, clients usually choose one of these CMS: 

  • Modx Revolution;
  • WordPress.

While developing the site, we always pay attention to on-page SEO as well. We also test the site's loading speed with Pagespeed Insights  and GTmetrix  and optimize it by configuring the server if needed 

07 07 Website testing

We test the site for possible errors on both a visual and functional level. During testing we use

08 08 Content filling

The eighth step is filling the catalogue website with the necessary text and graphic content. If you don't have content ready, we hand it over to our content manager, who organizes the work internally and prepares everything needed. This content can include not just text, but photo and video content too 

09 09 Marketing the resource

A successful business owner knows that once the catalogue website is built, everything is just getting started. That's why they look for a team to keep promoting the site. We suggest not looking any further — depending on the type of business and its goals, we can offer the following marketing services:

For more detailed information, we recommend getting in touch with us and our manager will answer all your questions

Advantages of building a catalogue website with us

Clients who ordered a catalogue website from us highlight the following advantages

1
Individual approach

We build websites according to the business goals and objectives set. We analyze your field of work to give recommendations on what should be done on the site first, and what's worth considering for future integrations. Even if you come to us for a template website, we'll make it unique, useful and clear for your target audience.

2
Experience

The average experience of specialists involved in website projects is 5.2 years. This is reflected in the quality of our services and the final result you get.

3
We stand behind the result

We value our reputation, so it's important to us that the websites we build run stably, generate revenue for their owners and are useful for their customers. To achieve this, our team puts maximum effort into every stage of every project. That's exactly why clients often recommend us to their friends and partners. So you can be confident you'll receive your project in the best possible shape.

4
Fixed price

Once you start working with us, you'll never run into hidden fees. You'll pay exactly what's written in the contract for our services, regardless of whether the dollar rate rises by 1 hryvnia or 10.

5
Cost savings

If the budget for building a catalogue website is limited, we can work in stages, or agree on the must-have functionality for launch and build the site with just that, without extra pages or features. Later on, we can add those and open them up for indexing.

6
Fair estimate

The project cost estimate isn't pulled «out of thin air» — it's calculated based on the tasks at hand. You can learn more about how pricing is formed here

7
SEO optimization

We won't just build a quality website — we'll also take care of on-page SEO optimization. This will save you money on promotion down the line and boost your site's ranking in search engines

8
Warranty and consultation

We provide a 12-month warranty on the website. What does this mean for you? If any «bugs» surface during this period and you let us know, we'll fix them for free.

9
Help with hosting and domain

We'll help you register hosting and a domain for your website. We'll pick the optimal plan based on the scale of your site, and help you choose a domain name that's easy to remember

10
We don't claim ownership of your website

Over the years, we've often had to "fight" to get clients' websites back from their previous contractors. This happened because those contractors hosted client websites on their own hosting and registered the domain under their own account. You can read about why that's bad for you in our news article(link). We don't work that way — instead, we register an account for you that the hosting and domain are tied to, give you access to it, and show you where to change the password so you can set your own if needed

11
Meeting deadlines

We understand how important it is to deliver a project on time. That's why, along with the price, we also state deadlines, which are written into the contract. That said, there are situations where deadlines can't always be met (due to external factors) — in such cases, if deadlines are missed, we're ready to pay compensation for every day of «delay»

12
Convenient design

Our team won't build a website just for the sake of good looks, because we understand that a website is a marketing tool — besides a good design, information needs to be presented conveniently and the right functionality needs to be integrated. That's why we try to present complex solutions in a modern, minimalist design. We create website designs that won't distract users with anything unnecessary, and instead guide them toward specific goals on the page.

13
Responsive design

We adapt websites to popular screen resolutions. We usually build 4 breakpoints: for desktops, laptops, tablets and phones. If adaptation is needed for less common resolutions too, we'll cover those as well. We also take care of rotation – different versions (landscape and portrait) for viewing sites on a phone

14
Cross-browser compatibility

We make sure the website displays correctly across different browsers and that all functionality works properly in them. For those who want correct display in Internet Explorer, we're sorry to disappoint — we can't help with that, since it's officially no longer supported (learn more), so we ask that you test and raise display tasks only for currently supported browsers (Chrome, Opera, Safari, Mozilla and Edge)

15
Cross-platform compatibility

Correct display and functioning of websites across different platforms (Windows, Android, iOS, macOS) plays an equally important role, and we take care of that too.

16
Convenient admin panel

Building a website is only half the job — you also need to think about how to administer it. We build and configure admin panels using one of these CMS:

  • MODx
  • WordPress
  • OpenCart

Or we build one from scratch when developing websites on frameworks, such as Laravel.

17
Convenient communication

A project manager is assigned to every project to communicate between you and the team. They'll answer your questions not only during working hours, but may also reply on weekends. We also settle on a messenger that's convenient for you for all project communication

18
Loading speed optimization

Page loading speed has a direct impact on conversion rate. That's why we pay attention to this and try to optimize the code to achieve a loading speed of 1.5 seconds.

19
CRM integration

We take care of your managers' convenience. We sync all site inquiries into a convenient CRM system. It can be a popular system, such as Bitrix24 or AmoCRM, or a custom one (if you already have one, or one that's planned to be built)

20
Testing

Before opening the site up for indexing, we always test it for possible errors. These errors include both visual ones (when something displays incorrectly on certain devices, resolutions, or browsers) and functional ones (when certain site or admin panel features don't work).

21
We protect websites

To do this, we configure the hosting so that backup copies of the site are created. We also set up spam protection and connect a system for monitoring the site's uptime

Catalogue website VS Online store

Our clients often confuse these two types of websites, so for your convenience we've put together a comparison table and briefly described when it's worth building each type.

# Features Catalogue website Online store
1 Cart - +
1 Online payment - +
1 Personal account Usually not +
1 Product catalogue + +
1 Purchase without a manager - +
1 Delivery and payment information + +
1 Company information + +
1 Product sorting + +
1 Product filtering Usually not +
1 Saved products - +
1 Recently viewed products - +
1 Product reviews Usually not +
1 CRM integration + +
1 Responsive design for devices + +
1 Page loading speed optimization + +

Building a catalogue website

This is always a good solution for a business that sells complex products. Businesses of this kind include:

Companies engaged in wholesale supply
Manufacturers selling large equipment or machinery
Sellers or manufacturers of very expensive or exclusive goods

Online store

Best suited for a business selling the following product groups:

Home appliances
Clothing and footwear
Electronics and accessories
Cosmetics
Computers and peripherals
Home goods
Kids' products and clothing
Sports and travel goods
Car accessories
Furniture
Handmade products
Food products
Pet supplies
Construction and renovation supplies

Our clients

Clients who trusted us with building a catalogue website or another type of site

Client - AgentGo
Client - Nortberg
Client - DemboHouse
Client - Trium
Client - USFC

Integrating a catalogue website with a CRM

We can not only build the website, but also route all its inquiries into a convenient CRM system, making things easier for your managers and automating the process

Synchronization with CRM Creatio
Synchronization with CRM Perfectum
Using a different CRM?
Then leave a request and include a link to it. We'll check whether synchronization with it is possible.
Manager photo

Technologies and tools our team uses to build a catalogue website

Certain tools and technologies help us build effective websites. You can check out some of them below

WordPress A CMS responsible for the convenient editing of page content on the site
PickFu Used for running quick tests, for example to assess how convenient the site structure is
Hotjar Creates a heatmap of user interactions with the site and identifies its weak points
MODx A CMF designed for building complex, high-load websites
HTML5 The latest version of a microdata markup language designed for marking up web pages/web apps
Octopus Used for creating the website structure
GTmetrix A service for checking the loading speed of website pages
Figma Software our designers use when creating website design

Client testimonials about our work 7

The best motivation for building great projects – honest feedback from our clients. Take a look at what clients who ordered a catalogue website from our agency have to say

Nadiia Volkova

Founder of Dental Home dentistry

Alexander Mitrofanov

Co-owner of AgentGo

Iryna Paslavska

Co-founder of Wood Gallery

Andrii Parfeniv

Smart lamp store owner - vpLight

More reviews

What the media say about us

Media mentions of our team really lift our spirits and charge us with positive energy for new projects. So we're happy whenever people write good things about us))

Catalogue website development cost calculator

To find out the exact price for this type of website, write to us or leave a request — all the ways to reach us are on the contacts page

Choose a design option
How many screen resolutions does the design need?
Choose a CMS to build the catalog website
Specify the number of unique pages
1
50
Choose additional features
Do you need any additional services?
The cost of ordering a catalog website with us:

13 000

Development timeline 40 - days

Cost of additional services:

20 000

Do you know about the ongoing promotions at our agency. If not, then Learn more

Congratulations, you've met the conditions to get a promo- code for a discount:

Pricing for turnkey catalogue website development

Over the years, we've often had to "fight" to get clients' websites back from their previous contractors. This happened because those contractors hosted client websites on their own hosting and registered the domain under their own account. You can read about why that's bad for you in our news article(link). We don't work that way — instead, we register an account for you that the hosting and domain are tied to, give you access to it, and show you where to change the password so you can set your own if needed

Basic

from $

  • Unique website design of up to 12 pages;
  • Responsive, cross-browser and cross-platform catalogue website development
  • Development and setup of the site's admin panel for managing content on all pages.
  • On-page SEO optimization;
  • Filling the site with content (up to 25,000 characters);
  • Sending inquiries to e-mail and Telegram;
Marketing

from $

Google Ads and SEO as a bonus

  • Everything from the previous plan
  • Collecting keywords and grouping them
  • Collecting negative keywords
  • Writing ad copy for every keyword group
  • Setting up PPC advertising in Google Ads
  • Setting up ad extensions
  • Setting up goals in Google Analytics
  • Audience segmentation
  • Targeting work
  • Creating dynamic result dashboards in Google Data Studio
  • Ad support for 3 months
  • SEO promotion for the site 
  • Results analysis and monthly reports
Automation

from $

  • Everything from the previous plan
  • Setting up synchronization of site inquiries with a CRM system
  • Help connecting and configuring call-tracking systems
  • Syncing products and their data via API
  • E-commerce setup
  • Reviewing your managers' performance and recommendations for improvement
  • Market and competitor analysis
  • Business and process analysis
  • Preparing recommendations and tools for improving the business

Want to learn more about how development pricing is formed?

Then we recommend reading the corresponding article on our blog.

Learn more

Payment for services and refund options

Before starting work on a catalogue website, we always sign a contract covering all the important points, including payment for services and the possibility of a refund. If you'd like to know this information in advance, we recommend reading the relevant information on our website. Learn more

Catalogue website development FAQ

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