10 stages of SEO website promotion

The key to successful promotion of an Internet resource is a multi-component approach - it is important to create an optimal design and structure to achieve promotion. But it is difficult to achieve success without a decision to order SEO-promotion of sites. Only professionally configured interaction with search engines can bring a corporation to the TOP of queries.

SEO specialists are engaged in moving an organization to leading positions, they are usually entrusted with large volumes of activity. Before you start online promotion, understand what stages of SEO promotion of a site are distinguished and what they consist of.

Website promotion analysis

This is a starting block on which detailed analytics are carried out to develop a further strategy. Several actions will be required:

• Conducting visibility and attendance tests
• Analytics of information structuring, its content and semantic components
• Analysis of usability

Independent SEO optimization is a practically insurmountable task, as it requires special skills. SEO specialists use special services that simplify everyday work. The most common of them are:

• Screaming Frog Seo Spider - a multifunctional tool that allows you to get all the data, there is a possibility of full or selective (certain sections) scanning
• Ahrefs - designed to view backlinks
• Google Search Console - a service for determining current rankings and highlighting errors

The described procedure will not do without manual execution, but it is recommended to trust only proven masters. The results obtained are studied and the optimal solution is selected. This point is considered the basis, because the wrong construction of the strategy puts the entire project at risk

Competitor analysis and development of a promotion plan

Monitoring the strategic manipulations of competing organizations, their success and strategic decisions helps to identify the most common mistakes and adopt useful, effective behavioral models. Specialists use the Ahrefs program, which provides comprehensive information on the growth of link masses and basic statistics

This stage of SEO site promotion is a necessity for planning actions aimed at increasing conversion and improving usability. The procedure can be divided into several processes:

• Highlighting the TOP of competing companies
• Getting information about traffic sources: the number of users who came from social networks and key phrases that increase reach
• Analysis of frequently viewed pages, calculating the average time spent on each of them and the number of bounces

Based on comprehensive research, you can obtain all the information about your competitors and determine the most effective variations of self-promotion of your website in 2021.

Semantic core collection and clustering

The final success and the scope of the audience covered depend on the correctness of the selection. The semantic core is a grouped list of word combinations and individual phrases corresponding to the structure of the website, describing the presented field of activity, products or services.

When selecting, Ahrefs and KeyCollector utilities are used, which allow you to select low-frequency, medium-frequency and high-frequency queries, as well as classify them by these types. After collecting the main queries, they are divided into logical groups (clustering). Phrases are distributed manually: the task is based on the logical combination of words to obtain highly visited queries. Incorrect clustering will negatively affect the organization's rating and significantly reduce the level of coverage.

Rework of the structure according to the collected SC

• adding new pages
• editing existing content

At the client's request, it is possible to supplement the detailed terms of reference in order to work out this SEO promotion block yourself. The terms of reference contains detailed information about the nuances that require attention, and interesting recommendations

Technical optimization and usability work

Optimization of the technical component is no less important than the content and design of the resource. It is based on the results of research conducted before the launch and includes the following points:

• setting up url pages and mirrors
• fixing hosting problems
• removing duplicates from the PS index
• creating a website map and redirects
• increasing loading speed
• preventing CMS and HTML code errors
• implementing a single encoding

This includes improving the simplicity and ease of use of the website. Completing the usability test and eliminating the identified problems leads to increased trust among the target audience and increased conversions.

Preparation and writing of text content

Articles are created after the preparation of the content and the development of requirements by an SEO specialist. The content must be competent and structured for maximum ease of reading. The texts contain a certain message (based on the needs of the web company): informational, selling, descriptive, etc.

When creating text content, copywriters work on optimization for search engines (to increase the rating) and ease of reading, naturalness (to increase the number of interested audiences). For independent promotion of sites in Google, it is necessary to evenly distribute the content of the content, make the content of the article useful and interesting for the reader. SEO copywriters are required to work on the uniqueness of the written content - low-unique text does not occupy the leading lines of the results.

Creating an anchor list and web link plan

Adding anchors allows you to bypass competing online pages and prevent sanctions from search engines. You can work on the placement after a professional review of competing companies. Independent promotion on the Internet is impossible without a manually created link placement plan. If you have an anchor list, it may be necessary to refine it to increase popularity in search results and competitiveness. To compile an anchor list, the percentage ratio of anchor and non-anchor links of competitors is analyzed, branded anchors are determined (containing the company name, on the main screen or the owner's name

Preparation of materials for donor sites

After selecting keywords and choosing topics for articles, content for the donor site is developed. Why is this needed? The donor website is designed to evenly distribute weight and increase the popularity of the acceptor site. It is expected to work on each component:

• visualization
• content
• user-friendlines

High-quality design of all Internet pages significantly expands the audience and leads to an increase in sales. If you decide to do SEO promotion yourself, use the help of a donor resource to simplify the overall task.

Site selection and publication of previously selected materials

After the diagnostics are completed, problem areas are corrected, and the content is ready, the optimal platforms for publication are selected. For clients from Europe or America, manual selection of platforms is required due to the lack of exchanges. If selection is made for the CIS countries, then specialists use one or more programs:

• miralinks
• sape
• gogetlinks

Analysis and monitoring of indicators

All stages of SEO promotion are important, they are interconnected and can affect the overall performance. But to consolidate success, it is worth regularly monitoring the website, analyzing the occupied points and identifying erroneous elements for immediate removal.

When performing monitoring processes, GA, GSC services are used, as well as the previously discussed ahrefs and serpstat. The main tasks of the servers are online analysis and detection of errors on web pages, highlighting existing problems and providing detailed data on the content and functioning of the Internet resource. It will be difficult to achieve quick results from SEO promotion yourself, but the use of specialized programs greatly simplifies the activity and makes it more effective.