01About the client
02Tasks and goals
03Comprehensive project
- Website development for dentistry
- Google advertising settings
- SEO website promotion
04Project timeline
- Website development – 2016
- Google advertising setup and launch – 2019
- Site modification and expansion – 2019
- Site optimization and SEO promotion – 2019-2020
Хочете такий же результат, пишіть нам
visitors per month
keywords in TOP 3
leads to places from organic traffic
average position by queries
Результати просування
Number of visitors per month
Dynamics of growth of Google organic traffic from 312 to 2054 visitors per month
Average position
Growth in average position for promoted CS (at the end of SEO - average position 3.5)
Number of views and clicks
Dynamics of growth in clicks and views - Google Search Console
Increase in click-through rate (CTR)
Increase in click-through rate on search snippets from 2% to 3.9%
04 Як це відбувалося
Competitor analysis and website audit
Competitor analysis
| Average age of domains: | 4-5 years |
| DR domain rating: | 17 |
| Number of donor domains: | 35 |
| Number of links: | 237 |
| Number of queries by which they are ranked: | 45 |
| Average attendance: | 153 visitors/month. |
Client website audit
- Google Search Console;
- Ahrefs;
- Google Analytics;
- Screaming Frog SEO Spider.
The following errors were found during the analysis:
- incorrect robots.txt;
- duplicate pages;
- unoptimized meta tags (title and description);
- duplicate meta tags;;
- broken links;
- complete lack of semantic core;
- lack of SEO texts;
- duplicate sites with and without www;
- and other minor errors.
Semantic core collection and clustering
After completing the technical audit of the site, we began collecting and clustering the semantic core, which was collected using the following software:
- Key Collector;
- Ahrefs;
- SemRush.
As a result, we got:
- +241 keywords;
- +15 clusters of CS for which landing pages were created.
After collecting a list of keywords, terms of reference for writing SEO texts were created.
Website optimization
Based on the collected semantic core, 25 new pages were created for each keyword cluster.- robots.txt file configured;
- removed 29 duplicate pages;
- created meta tags for each page (with keyword implantation);
- removed 15 broken links;
- merged all domain versions (from www to https, from http to https).
- added video appeal to each service;
- added certificates to each service page (which positively affected CTR);
- created a pulsating button with the generation of a discount on the service;
- online consultant;
- created a thematic blog for patients.
Building a link profile
Based on the analysis of competitors, a content plan and anchor list were created. The dynamics of placement and the ratio of link types:
- 5 "eternal links" per month (anchor letter: 30% anchor, 70% anchorless);
- 5 crowd links per month (anchor letter: 20% anchor, 80% anchorless
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05 Technologies and tools
06 Client's words about the project
Our cooperation began even before we started SEO promotion of the site, namely with the development of the site. That is why I decided to contact a proven company, and I did not regret it. It all started with further optimization of the site and collection of keywords, after a month there were the first results and the number of applications increased by about half. Then we moved on to video appeals, which we posted for each service, which later (as the specialists of this company said) helped a lot with promotion. In general, I recommend this company both in terms of marketing and development. At the moment, the site confidently holds the first 3 positions of Google.
Волкова Надія
Founder
07 Project team
Управління проектом
Мазяр ВіталійAdministration
Чорний Арсен Did you like this project?
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Мазяр Віталій
Senior SEO Specialist