Private medical facility
Private proctology: internal optimization = TOP 10 in 3 months
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01About the client
02Tasks and goals
03Comprehensive project
- Development of a corporate website for a clinic
- Contextual advertising for a project
- SEO-site promotion
04Project timeline
- Corporate website development – 2019
- Google advertising setup and optimization – 2019-2020
- Site optimization and SEO promotion – 2019-2020
Хочете такий же результат, пишіть нам
visitors per month
keywords in TOP 3
leads per month from organic traffic
organic traffic has grown so much
Результати просування
Keyword positions
Main keywords are displayed in the TOP 10
Organic and Position Growth Ahrefs
Statistics on positions and traffic growth
Number of visits per month
Statistics on site visits from search engines
TOP pages by traffic
The most visited pages of the site according to data from Ahrefs
04 Як це відбувалося
Competitor analysis
| Average age of domains: | 7 years |
| DR domain rating: | 1 |
| Number of donor domains: | 33 |
| Number of links: | 425 |
| Number of queries by which they are ranked: | 533 |
| Average attendance: | 975 visitors/month. |
These statistics are calculated based on competitor sites of proctology clinics, excluding medical centers and general clinics. Based on the analysis of competitors, we noticed that most sites do not engage in marketing, so the main efforts were aimed at overtaking large regional clinics.
Keyword collection and clustering
This stage was carried out before the start of the site development, so it was possible to save the budget on further modifications of the site itself. The collection of the keyword list was carried out very carefully, and using many methods and tools. Among such tools, the following:
- Key Collector;
- Ahrefs;
- SemRush;
- Google Search Console.
Semantics collection using Key Collector" title="Semantics collection using Key Collector"/> Since a large number of tools were used during the work, we managed to collect the maximum number of search phrases:
- +359 keywords;
- +25 new keyword clusters;
- Only commercial key queries selected.
n accordance with the semantic core, a copywriter's TT was created.
Website optimization
Since we include internal SEO optimization when developing any website, there were no edits or improvements at this stage. Below is a list of optimization work that was done during the site creation:
- Created a sitemap.xml sitemap;
- Configured a txt file;
- Added micro-markup for the company and services;
- Optimized the site loading speed;
- Wrote and posted texts based on the semantic core;
- Optimized the title and description meta tags;
- Created a blog to attract the target audience by writing articles;
- Configured canonical links rel=”canonical”.
A month after implementing all the points above, 80% of commercial keywords were in the TOP 10. Which later allowed us to save on link building.
Building a link profile
At the beginning of the work, an analysis of competitors and their link profile was made. During the analysis, it was found that competitors had a small number of links, on average - 33 donor domains.
- 65% "eternal" article links;
- 25% links from forums;
- 10% catalog and submission sites.
05 Technologies and tools
06 Client's words about the project
Many thanks to the Ye Klient team for the SEO work done. Without any extra costs, we got into the TOP 3 search engines in just 3 months. If you need marketing, you can safely contact this company.
Шпадик Аліна Олегівна
Co-founder
07 Project team
Управління проектом
Мазяр ВіталійAdministration
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Мазяр Віталій
Senior SEO Specialist