01 Client
02 Goals and objectives
- The site should be in white, black and brown colors
- The new site should preserve existing traffic
- Make sure that the site's positions are not lost
- Implement product filtering by purpose and price.
- Create a calculator to calculate the cost of delivery
- The site should have the ability to choose a language (Ukrainian and Russian)
- When launching the site, internal SEO optimization should be implemented immediately
- Implement the ability to purchase goods through the cart
- In the cart, it should be possible to choose a delivery option (self-delivery, or by our transport), as well as payment (cash, card payment)
- Take care of convenient filling of the site with information and other aspects from the point of view of administration
03 Decision
Website design
Before starting work on the site design, we familiarized ourselves with its structure and the terms of reference that we received from the marketing department. After that, we reviewed all the client's wishes and started creating the site design.
Colors
Colors
Fonts
Icons for shipping methods
Photos of some sections
Product page
Perhaps the most attention in working with this site was paid to the single product page and the product catalog. The appearance of these pages is shown in the photo below.
Delivery map
Design for phones
For this project, we made 2 versions of the design: for laptops and for phones. You can see how the site looks on mobile devices in the photo below.
Website development
The site has a not quite usual filtering. Its implementation is due to the requirements of the site from the point of view of SEO. It consists in the fact that such filters as categories of lumber, firewood by purpose, coal by purpose and briquettes by purpose redirect us to another nested page of a certain category when clicked. In addition, for a certain category of goods, nesting by cities and districts of the Kyiv region was made
Site animation
Delivery calculator
Shipping cost calculator
Page structure
1-click purchase
Mini basket
Back-end
Working with the admin
Multilingualism
Functionality for SEO
During development, internal SEO optimization of the site was immediately carried out. What was done:
- Micro-markup has been implemented for: product card, FAQ, breadcrumbs and more;
- A dynamic sitemap.xml has been developed with implemented requirements for multilingual sites.;
- It is possible to create a custom menu in the product category (for relinking and UI/UX);
- Ability to create landing pages for cities and districts.
Many other points useful for SEO were also taken into account..
Mini basket
Synchronization of prices in price lists
Ability to change units of measurement
Telegram API integration
04 Technologies and tools
05 Result
As a result of our work, the client received a fully functioning site with all his wishes according to the functionality. When transferring to the main domain, we managed to maintain the site's position and not lose monthly traffic. After completion, we transferred all access to the client and gave access to the admin panel for SEO specialists from our agency, because after our work they started promoting the site
06 Client's words about the project
I ordered the development of an online store and its promotion here. The online store is already ready, everything is great. We are still working on promotion, we already have the first results. But I think everything will be fine in terms of SEO, so you can safely contact us for websites and marketing.
Serhii
Founder
07 Project team
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