Coffee
Reduced conversion cost by 50 times (from 33.3 UAH to 0.62 UAH)
01About the client
e-Coffee is a Ukrainian importer of coffee from Brazil. They have their own coffee shop, which anyone can visit. They roast coffee beans, package them and sell them throughout Ukraine.
02Goals and objectives
We need to optimize the advertising costs of our online store. Increase the number of conversions and reduce the cost of conversion.
03Comprehensive project
For this project, we implemented:
- Setup, support, and optimization of online store advertising. The main advertising services focused on in this project include:
Result
- — Site visits
- — All conversions (purchase, calls, registration, routes on maps, submitting forms on the website)
%
ROMI (based on e-commerce data only)
UAH
Cost per conversion
UAH
Average cost per transition
Number of sales per cart
UAH
Cost per sale
UAH
Average sales receipt
Prehistory
Before starting our optimization, the client ordered services from a freelancer. However, the quality of cooperation did not satisfy him. Based on his words, he had information that competitors spend much less money and have better results in terms of site traffic. Therefore, the main goal that faced us was to reduce the cost of switching to the site and optimize advertising investments
Before the start of our cooperation, the client's advertising results were as follows:
Key advertising metrics 1.5 months after freelancer setup
Conversions in 1.5 months after setup by freelancer
Problems that were
One of the main problems turned out to be that the cost of a visit was really high. In addition, there was a problem with incorrectly configured analytics, namely - electronic conversion was not configured. Literally in two weeks of our work, everything was fixed. We made the correct settings for analytics and e-commerce, installed Hotjar to analyze user behavior on the site, worked with the audience, made technical settings on the site to set up dynamic remarketing. As a result of our advertising optimization, we achieved excellent results. For convenient comparison of results, we suggest viewing the same interval in the work of advertising
Advertising result after our optimization
Key advertising metrics 1.5 months after our setup
Conversions in 1.5 months after setup in our agency
Decision
First of all, we optimized the work of existing product advertising. After that, we configured analytics, performed technical site setup for dynamic remarketing, and set up and launched several new advertising companies.
Analysis of the AC and the site
The work began with the analysis of running advertising, analytics and the site. During our analysis, we discovered that the advertising was not set up correctly - this is why the cost of a visit was so expensive. During the analysis of the analytics, a number of errors were also found, the main one of which was that electronic conversion was not set up to track the number and amount of online orders. On the site side, there were two problems from the point of view of advertising - the first one concerns e-commerce itself, and the second one is that tracking was not set up for dynamic remarketing
Setting up the product AC
After our analysis, we immediately started fixing it. First of all, the current RC was optimized. You saw the results of that optimization in the screenshots above. After that, we performed technical audience setup and launched several more advertising campaigns. The result of conversions in the TOP-10 regions of Ukraine, which we achieved during 2 months of cooperation, is shown in the photo below
TOP-10 regions by conversion achievement (sales, calls and routes on maps)
AC optimization
The cooperation lasted half a year. During this period, each of the launched companies was optimized. Some of them, of course, were completely shut down, but most of them are still working. You can see the overall result of our cooperation in the photo below
Results of our cooperation
Key advertising indicators during the cooperation
Conversion rates for 6 months of cooperation
05 Technologies and tools
06 Client about the project
Thank you to the contextualists of this company for the very good results. Coffee is selling like hot cakes. People who are still thinking about where to order marketing - definitely contact here, you won't regret it.
Name Not Available (NDA)
Founder
07 Project team
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